OUR CLIENT:WunderLand is partnered with a fintech organization.Partnering with WunderLand for placement in this position offers you access to career guidance and advocacy throughout the hiring process, tailored to your specific career goals.

JOB TITLE:Director of Consumer Growth Marketing

LOCATION:Downtown Chicago, IL - onsite commitment required a few days/week

ROLE TYPE/DURATION:Full-time

COMPENSATION: $150,000-$170,000, commensurate with experience

IMPORTANT NOTE: A background check and drug screen are required for this position

JOB SUMMARY: Seeking a marketing leader to drive consumer acquisition for mobile apps products using a full marketing mix, including search, social, affiliate, and display. Reporting to the Head of Product and Marketing, you will systematically improve the efficiency of proven marketing channels and grow new channels to hit goals. The ideal candidate is data-driven, knows how to connect with an audience and has a creative mind.

WHAT YOU'LL BE DOING:

• Plan, optimize and deploy multi-million dollar budgets across all performance marketing channels


• Methodically test, launch and scale each efficient growth channel, including paid search, social, SEO, mobile app installs, affiliates, influencers, etc.


• Track, analyze and communicate outcomes.Rally your team around ambitious acquisition and ROI goals and crisply communicate progress and insights to executives and across the company


• Lead and mentor a performance marketing team. Manage marketing functions including digital marketing, content creation, creative and lifecycle management


• Oversee output of digital agencies.Tightly manage activities and outcomes of digital agencies executing campaigns.


• Partner with the Product team to ideate, define, build & test initiatives that improve performance across the customer journey and enhance marketing measurement & attribution

WHAT'S REQUIRED TO APPLY:

• 10+ years of experience in consumer marketing


• Experience scaling a consumer mobile app and managing a multi-million dollar budget


• Experience managing and mentoring multi-functional marketing teams


• Hands-on experience with DMP/DSPs, SEM/social, landing page optimization, A/B testing & digital analytics platforms


• Strong analytical skills, with the ability to synthesize raw data, draw conclusions and develop actionable recommendations. Deep understanding of how to best measure and communicate digital analytics


• Fluency with marketing experimentation, including multi-variate testing across the marketing funnel


• Deep understanding of marketing technologies. You are able to field technical details on data flows from and to ad networks and ensure accurate attribution


• Endless curiosity about growth marketing and customer behavior. You spend your evenings reading about performance and bring in new ideas every day


• Desire to understand different cultures, empathetically executing marketing plans to diverse customer segments


• Multi-cultural and/or financial services experience is a plus.

NEXT STEPS: We will reach out to qualified candidates for this position, but may not be able to get back to everyone based on volume. That said, we will keep you in mind for other relevant positions, as well!

WunderLand Group is the destination for digital, marketing, and creative talent. We deliver on our promise to provide companies with in-demand, highly-qualified talent for contract and full-time positions. WunderLand Group invests time to understand our clients' business and resource challenges and connects them with exceptional talent in today's fast-paced digital, marketing, and creative landscape.

The industry has verified WunderLand Group's reputation for loyalty and quality through numerous awards and recognitions, most recently the Best of Staffing Client Award and Talent Award.

It is our practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available.

Please visitwww.wunderlandgroup.com to view available jobs and register with us or for more information.