What makes Gartner a GREAT fit for you? When you join Gartner, you'll be part of a team with a no-limits mindset that helps the world become smarter and more connected. We're the world's leading research and advisory company that steers clients toward the right decisions with business and technology insights they can't find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.

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Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's most critical priorities. Our Corporate Marketing team plays an integral role in fueling Gartner's growth by building the Gartner brand and digital experience, partnering with sales to drive leads, and converting prospects into Gartner clients.

Job Brief:

The Director of Brand Campaigns will be responsible for the creation, operation, and management of external Gartner brand programs that drive awareness and consideration for our products and services. As a secondary responsibility, the Director will need to formulate programs for employees that engage them in ways that promote a deeper understanding of the brand value prop.

The ideal candidate will be a storyteller who has a strong sense for how to engage B2B customers and prospects with services that help them make better decisions every day. The candidate must be comfortable with ambiguity as we are actively building a new brand practice internally while also creating a new category externally. Experience promoting SaaS platforms or early stage tech platforms is a plus.

This is an individual contributor role that relies on influence and partnership skills to work with other marketing associates to create successful programs.

What You'll Do:

• Oversee brand campaigns from inception to execution, creating a consistent experience across every touchpoint inside and outside the organization.


• Proactively monitor and analyze the performance of campaign programs and partner with paid media team to make optimizations on a recurring basis.


• Collaborate with paid media, sales enablement, and digital marketing teams to coordinate integration with ongoing performance marketing programs, ensuring consistency across all campaigns (ie, proper messaging and timing, etc)


• Coordinate, manage, and/or select a roster of agencies to ensure smooth program execution, including but not limited to external campaigns.


• Develop and implement brand measurement and performance KPIs, strategies, plans, and dashboards that measure awareness, etc


• Conceptualize and propose innovative new solutions and programs that leverage brand strengths and clearly define Gartner's category.


• Craft and adapt specific messaging that is suited to different phases in the brand experience of prospects, clients or employees.

What You Will Need:

• 8 - 10 years of experience in advertising or brand campaign management with 3 years (preferred) in B2B professional services and technology industries.


• Experience in selecting and managing media and creative agencies and outside brand consultants


• Examples of brand campaigns that you've created or managed with the ability to speak to the performance and/or measures of success


• Strong storytelling skills and the ability to generate new ideas and/or lead a creative team through continuous iterations to evolve narratives


• Excellent internal and external communication and presentation skills, especially directed to senior executives.


• Strategic, big picture thinking complimented by detail orientation.


• Demonstrated success managing enterprise-wide programs that engage employees in large, complex organizations.

What We Offer:

• Limitless growth and learning opportunities.


• A collaborative and positive culture - Your team will be as smart and driven as you


• Outstanding compensation - Plus competitive benefits and generous time off


• A chance to make an impact - Your work will contribute directly to our strategy

Job Requisition ID:56147

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