The Marketing Communications Specialist will be responsible for identifying strategic opportunities for developing, compliant, optimized, actionable content that generates inquires, engages current students, connects alumni, and solidifies employer and community partners.
This role requires proficiency in SEO/SEM, targeted display/video, retargeting and mobile marketing and a demonstrated ability to allow research/analytics to guide innovative content creation.
In addition to writing, editing, and proofreading traditional and digital media content, the Marketing Communications Specialist will serve as the internal liaison for Concorde’s SEO partner and internal compliance, taking the lead on implementing necessary changes/updates to ensure ongoing optimization and compliance.
All Concorde associates are required to display professionalism and uphold Concorde’s Mission and the core values of respect for the individual, integrity, teamwork, customer service, and achievement.
KEY RESPONSIBILITIES
Develop a wide variety of marketing content such as: website, blog entries, client and employee newsletters, marketing collateral, white papers, email and direct marketing campaigns and new articles.
Create advertising copy for print and digital ads, including PPC and SEO
Serve as Concorde’s SEO partner liaison for internal team
Field requests/consult with internal/external groups on writing projects to determine viability of request and best course of action to produce relevant content that meets the needs of both key stakeholders and our audience
Plan and execute multi-step email workflows with high attention to detail and accuracy within client timelines
Use web analytics data to evaluate the effectiveness of traffic building initiatives
Actively optimize Concorde web entities (domestic and international) for higher natural search rankings and incremental natural search traffic and conversions
Create resources each month to drive leads, subscribers, awareness, and /or other important metrics (examples include e-books, whitepapers, infographics, guides, etc.)
Blog on a variety of topics on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers
Provide feedback to other contributors, and editing others content
Analyze market trends and competitive initiatives and identify strategies for increasing brand awareness and inquiries, web experience, email personalization, and conversion optimization across all Concorde web entities
Continually develop new ideas for testing and execute those tests
Collaborate with internal and external sources in the research, preparation, and launch of new content
Perform other duties, as assigned
Bachelor’s degree in English, Journalism, Technical Writing, or a related field
3-5 years of experience creating and managing content and production for high traffic websites
Advanced knowledge of HTML and experience with popular content management systems (WordPress, Drupal, etc.)
Strong understanding of search marketing (SEO/SEM), targeted display/video, retargeting, and mobile marketing
Thorough knowledge of the fundamentals of design and user experience, including developing copy and digital spaces in appealing and lively relevant way required
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Requires a self-starter who will be able to work independently with creative freedom as well as within guidelines with a meticulous attention to detail.
Excellent verbal and written communication skills. Proven experience in social copywriting and editing abilities. Exposure and experience in communicating with media
Excellent organizational skills to work independently and manage projects with many moving parts
Hand-on experience with marketing automation campaign development
Demonstrated skills to develop and implement original ideas and correctly identify and effectively solve problems
Proven ability to build relationships and operate effectively within a team.
Experience building audiences either online or offline
Experience with CMS platforms to blog and produce smart CTAs according to visitor lifecycle stage
A dual-minded approach: You’re highly creative and an excellent writer but can also process-driven, think scale, and rely on data to make decisions
