Develop channel marketing strategy and key tactics on an annual basis.
Drive channel (partner) marketing plan development and execution thru Channel Account Managers to drive demand, awareness and leads.
Set marketing goals and objectives for channel partners to achieve required ROI.
Allocate and manage Market Development Funds (MDF) to targeted partners
Recommend innovative marketing approaches for partners to shorten the sales cycle and drive revenue growth.
Provide Partners with guidance on tools, content and assets available for their use as part of the Fortinet marketing campaigns.
Regularly review, prepare and share with key stakeholder partner billing information, marketing fund spent and Marketing Generated Opportunity (MGO) attained to ensure acceptable ROI.
Plan and execute partner focused events to drive pipeline creation and acceleration.
What you bring to Fortinet?
Minimum 5 years high-tech (preferably cybersecurity or network infrastructure related marketing and channel management experience).
Minimum 5 years managing channel marketing funds and working with partners.
BA/BS in marketing or related field
Experience working with Salesforce for CRM and marketing attribution
Qualifications
Passion for the channel
Make a positive impact with high growth security company
