Park Place Technologies is an equal opportunity employer M/F/D/V.
Marketing • Mayfield Heights, Ohio
Description
Digital Marketing Manager
The Digital Marketing Manager will take a lead role on the strategy and implementation of digital marketing programs. This role is responsible for taking an analytic, data-driven approach to build innovative, integrated digital media recommendations internally and with our agency partners along with tight collaboration with the internal Business Lines and other internal partners.
What you'll be doing:
Responsible for maintaining and updating all aspects of the Park Place Technologies website, including:
Create, updating, and maintaining website pages using HTML, CSS, and PHP
Creating and updating blog pages
SEO monitoring and updating. Updating security patches and vulnerability issues
Digital Marketing responsibilities, including:
Plan, create, and execute account marketing campaigns with nurturing cadences to increase the top of funnel leads for sales
Collaborate with our sales, SMEs and product teams to maximize demand generation effectiveness and ensure alignment with all sales and marketing goals. Develop and maintain automated reporting on marketing KPIs and other business metrics - reporting results and learnings
Manage CRM and marketing automation platforms; monitor performance to ensure precise targeting and tracking
Assisting with strategic development for SEO campaigns, starting from kick-off and extending thru post-launch and analysis stages
Preparing and executing on-page optimization strategies to achieve organic visibility
Work closely with Analytics to track results, extract insights and optimize program performance
Continuously propose new and innovative ideas; pushing Park Place Technologies outside of our comfort zone
Be an expert on digital advertising, best practices, vendors and technologies to internal teams
Stay current on global digital media trends; research and evaluate market opportunities to increase revenue
Strategize, plan and execute digital marketing activities that drive business and marketing KPIs
Collaborate with Analytics and Sales teams on end-to-end tracking and performance
Other duties as assigned.
What we're looking for:
5 years in Digital Media, specifically Search Engine Marketing, with broader digital marketing experience preferred
Experience with data analysis and familiarity with statistical and other advanced analytic concepts
Advanced experience developing comprehensive Display, Social media, Search and mobile advertising programs
Experience with A/B and multivariate testing
Ability to plan, develop, implement and track digital marketing programs
Understanding of online sales attribution models
Experience working with analytical software (i.e. Google Analytics, SEMRush, Marketo)
Knowledge of third party bid management tools (i.e. Google Ads)
Strong verbal and written communication skills
Ability to work on competing priorities in a fast-paced environment
Working knowledge of Microsoft Office software applications Word, Excel, PowerPoint
Above-average web knowledge/skills
Experience with digital marketing tactics and tools
