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Marketing Specialist - Livestock at IDEXX Laboratories, Inc

Posted in Other 30+ days ago.

Location: Westbrook, Maine





Job Description:

Marketing Specialist

This is your chance to join a growing and dynamic IDEXX team. IDEXX Livestock, Poultry and Dairy is looking for a Marketing Specialist to lead and support commercial projects, by becoming fully involved with daily operations in an entrepreneurial environment. IDEXX Marketing Specialists assist, develop, and implement tactical marketing programs and projects.

About the role:

In this role you will support theLivestock, Poultry and Dairycommercial marketing team by executing the day to day tasks required to effectively run a marketing organization. You'll also interact with several functional areas to facilitate the execution of these tasks.

What You Will Do:

* Assist with marketing seminars, webinars and other educational programs as needed.

* Develop go-to-market plansandon market communication plans

* Conductmarket analysis, research, qualitative and quantitative,primaryand secondary.

* Executedigital and print mediamarketingaround commercialgoals.

* Assist, support and perform tracking,trendingand metrics. Gather and update competitive intelligence.

* Participate in new product launch teams, supporting a variety of commercial activities.

* Provide support to Sales on requests for information and materials.

* Coordinate overall customer insights and messaging, working with various functional departments to develop medical and technical content relevant to the customer base.

* Collaborate and work cross-functionally and with outside groups. Assist to ensure optimum communication across the division. Present to internal LOB audience and/or external audience, as needed.

* Support/maintainLPD (Livestock, Poultry, Dairy)regionalwebsites and resources(internal and external)

* Project manager for global tradeshows/congresses

* SupportE-commerce

* Developtrainingandlearning materials forinternalresources

* Maintain internal documents including sales sheets,brochures, andtrainings

* Writes/Editsregional clientcommunications

What You Need to Succeed:

* Bachelor's Degree in a related field (i.e.Business, Communications, Marketing, Science, etc.); or an equivalent combination of education and work experience.Master's degreepreferred

* Experience within theagricultural/livestockindustry preferred.

* 2 - 4 years related marketing or sales experience.

* Typically works on tasks and projects with amoderatecomplexity.

* Ability to problem solveas part of a team and assume responsibility as appropriate

* Project management skills

* Strong computer skills - MS Office proficiency, particularly with MS Excel and MS Word, experience and/or knowledgeof Salesforce Marketing Cloud a bonus.

* Effective communication skills, both verbal and written.

* Writing expertise

* Analytical and data driven mindset

* Strong organizational skills, attention to detail,and theabilityto multi-task and prioritize.

* Ability to take the initiative on projects

We're proud of the work wedo, becauseour work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 9,000 talented people.

So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

Let's pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.


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