As Manager, Marketing, your primary objective is to manage the marketing function for Westfield UTC to execute short- and long-term plans that drive sales, traffic and NOI growth. You will support the marketing function including but not limited to collaboration with the Senior Director, Marketing around local marketing strategy, interpretations and execution of national brand programs, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met. The expectation is that the position is to be performed onsite at Westfield UTC.
This individual will:
Work with the Senior Director, Marketing, and corporate marketing team to achieve both individual center and combined market goals
Lead the planning, development, production and execution of marketing programs, retailer relationships, branded elements and communication
Ability to understand and communicate sales, retailer revenue, kick-outs and percentage rent
Execute to best practice standards that best represent the URW brand and deliver the ultimate customer experience
Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels
Job responsibilities are:
STRATEGIC & FINANCIAL
Work with Senior Director, Marketing to determine center priorities and assets in order to allocate marketing resources to the most important /key issues
Coordinate directly with URW’s onsite residential tower Palisade at Westfield UTC to optimize synergistic programs and communications, celebrating the unique value associated with the resident experience
Review and presentation of center business plans and marketing budgets to ensure all key items are represented in line with the center strategies
Manage marketing program budgets to meet expectations set by the Senior Director, Marketing and the Vice President, Marketing
Meet all budget deadlines
Review and interpret local, national and global competitor activities and behavior for trends and potential ideas/application to URW and future campaigns
OPERATIONAL
Identify best practice approaches and execution in the market and share results nationally and within center teams
Collaborate with Senior Director, Marketing and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue
Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders
Support the management team with operational duties including manager on duty responsibilities
Work with management, operations, facilities and leasing teams to execute on best practices across all touch points of the customer journey
Strive to improve and build upon overall customer service and amenities
Research best practices seeking new ideas to incorporate into the menu of URW services and amenities
Have a detailed understanding of sales performance and traffic results for the center and comparison to key benchmarks in the business / industry and the implication to on-going strategy
Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business
Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing plan
We are looking for someone who can be both strategic and hands on
CONSUMER MARKETING & COMMUNICATION
Execute the local implementation of marketing programs based on best practices that deliver on the URW brand standard
Work in partnership with the national editorial team to curate and publish content to URW owned digital and social media channels, including monitoring and reporting on content results
Execute communication plan including digital and social channels to support local execution of national programs, local programs and center positioning in the market
Partner with retailers to support openings, drive sales and promote offers and events
Ensure all communication meets URW brand guidelines, standards and tone
Develop and manage media relations including local public relations support for marketing campaigns, regional programs, new store openings and crisis management
Create presentations, recaps and documentation with a business and marketing driven focus – with the ability to develop, discern and evaluate content
Work collaboratively and autonomously on multiple projects simultaneously with local and corporate partners
Develop and manage community relations, outreach, partnerships and sponsorships for the center
KNOWLEDGE & COMPETENCY REQUIREMENTS
B.A. or B.S. degree preferred or equivalent experience
4+ years of Marketing and/or related experience
Strong business acumen, strategic orientation, and general operation experience
Retail or Shopping Center industry knowledge, experience or expertise preferred
Strength in leadership, strategy, marketing, and financial management
Familiar with digital and social media platforms and curating content
Experience in public relations, media relations and crisis management preferred
Exceptional communication skills, clear, concise and professional representation is expected
Creative and well organized
Knowledge of real estate and / or retail development, leasing and operations
Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles
Copy writing skills experience and an ability to read and interpret data
Must be flexible and able to work event shifts which may include nights, weekends and holidays
Ability to travel as needed
If you have traveled, lived abroad or are bi-lingual, we want to know about it
We are looking for someone who has passion for their life, job and Marketing in general
REPORTING STRUCTURE
Direct report to the Senior Director, Marketing
COMPENSATION
Exempt position
Salary based on experience and qualifications
ESSENTIAL FUNCTIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing duties of this job, the employee is frequently required to sit and talk or hear
The employee is regularly required to stand and walk up to 8 hours a day
The employee must be able to communicate verbally in person and on the telephone
The duties of the job include bending and stooping, up to 4 hours a day
The employee is regularly required to use a computer and must possess the ability to multi-task
Lifting and carrying up to 35lbs for at least 15 minutes at a time
The following values bring us together and guide our actions. They are the foundation of who we are today and who we will be tomorrow: EXCELLENCE We only aim for the best - TEAMWORK We unite talent to win as a team - ETHICS We build on trust and transparency – BOLDNESS We dare with vision and agility – PASSION We go the extra mile – OWNERSHIP We are empowered to deliver.
We want someone who is committed, thorough, works well in a team, exudes positive energy and ready to grow within an international company. We offer a collaborative, innovative, and achievement focused culture with unique opportunities for growth. We strive for excellence and our culture fosters autonomy, innovation and the collective power of our employees. If you are looking to work on stimulating and empowering missions, amongst great team members, while being challenged daily, do not hesitate to apply!
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We believe that diversity plays an important part in the success of our business and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s individual differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.