Job Description:

Brand Manager – Huggies Advertising & Creative

Job Description

You have a curiosity and passion for developing the future advertising and creative for one of the most loved brands in the world, Huggies.  This position requires someone who understand how to utilize data, technology and creative to win with consumers.  You put the consumer at the center of everything you do and help solve their problems.  This opportunity enables candidates to lead agency creative partners, cross functional teams, and media specialists to build the best plan for long term equity growth.  You deliver profitable share growth through combining traditional marketing know-how with an urgency to embrace the digital future.

Summary of Position: 

The primary purpose of the Brand Manager position is to drive business planning and execution for the Huggies brand and contribute to the overall business strategy with a heavy focus on winning first purchase. This role will report to the Sr. Brand Manager.  Key customers include brand, business unit management, R&E, customer development, agency partners, finance, and product supply teams.

A unique opportunity to work on one of the leading brands and a key driver of Kimberly-Clark’s future growth.

Essential Accountabilities:

• Leads, develops, and implements a strategy to win first purchase by managing the consumer journey into the diapers and wipes category.

• Drives action and accountability for excellence in all advertising and creative development aligned to key consumer demand spaces

• Partnership with our Performance Marketing team and agency partners to accelerate our growth in 1:1 digital engagement with paid, earned, shared, and owned marketing investments.

• Plays the lead role in solidifying the marketplace position and marketing plans for Huggies.

• Develops and executes annual operating plans and marketing plans that deliver financial objectives and aligns with brand strategies.

• Leads the management of the advertising and consumer promotions budget to stay on track in delivering quarterly and annual financial commitments.

• Analyzes consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing programs.

• Participates in customer business planning process and collaborates with business unit sales team and key customers to ensure delivery of net sales and market share objectives.

• Collaborates with Strategy & Innovation counterparts and directs the brand to ensure the brand promise is threaded through all brand activities.

• Participates in monthly brand demand reviews, capacity reviews, risk mitigation and incremental sales opportunities.

• Provides regular coaching and supports development of Associate Brand Managers.

Working Conditions:

Travel up to 10% of the work time. Travel may also include business travels via aircrafts and motor vehicles to various locations.

When we collaborate, we all succeed

Group effort wins championships here. Motivated team members pitch in, thinking and working together to solve problems and reach goals. You’ll be valued as an important part of your team’s success. The diversity of our staff creates a varied and vibrant community that makes so much success possible. We welcome, include, and look to promote all.

Basic Qualifications:

• Bachelor’s Degree in Marketing/Business related field

• Minimum of 7 years prior marketing experience in brand management or digital marketing

• Experience of developing digital marketing plans including owned asset management, SEM, agency management, CRM, personalization, audience evaluation across 1st and 3rd party and marketing technology.

• High familiarity with brand development planning, innovation and creative ideation processes.

• Strong skills and experience with diagnosing and resolving complex problems and opportunities.

• Demonstrated capability of building a strong, positive, winning, and caring team culture and build talent.

• Ability to craft vision and strategy and make it come to life with actionable plans.

• Strong analytical, decision making, influence, and compelling communication skills.

• Demonstrated ability to lead and inspire cross functional teams to deliver strong innovation plans.

• Demonstrated capability to make tough, informed decisions quickly to keep performance on track.

• Entrepreneur can-do attitude to find ways to break down growth barriers and navigate and perform in changing circumstances.

• Demonstrated positive energy to effectively represent brand internally and externally.

Preferred Qualifications:

Previous team leadership and or formal coaching/mentoring accountability.

We invite you to participate in our collaborative organization

We’re a dynamic, interactive organization looking for people with ideas to share. Here, not a single mind or idea is unimportant, because the truth is that we cannot do without a single one of them, and we don’t know where our best ideas will come from. The diversity of our workforce brings fresh perspectives that make “brainstorming” all the more stimulating. Equal opportunities are waiting for all in our welcoming and respectful workplace.

Kimberly-Clark makes the essentials for a better life with well-known brands that matter every day – at home, school, work and on the go. Throughout our 148 years, we have challenged conventional wisdom to innovate products that better meet the needs of consumers. We have created new categories with top brands like Kleenex®, and redefined categories with Huggies® and U by Kotex®. While growing our $18+ billion global business, we help build careers through collaborative teams that push boundaries and endless opportunities to work with some of the world’s most recognized brands. Our 43,000 employees are changing the world for the better, too, generously giving back to communities and causes around the globe.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.

K-C requires that an employee have authorization to work in the country in which the role is based.  In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization.  However, based on immigration requirements, not all roles are suitable for sponsorship.

This position is subject to drug and alcohol testing, including pre-employment testing.

Global VISA and Relocation Specifications:

K-C will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C’s applicable mobility policies. The benefits/policy provided will decided in K-C’s sole discretion.

Primary Location

USA-IL-Chicago

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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