Product Marketing- Endpoint Security

Fortinet (NASDAQ: FTNT) secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network-today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud, or mobile environments. Fortinet ranks number one in the most security appliances shipped worldwide and more than 500,000 customers trust Fortinet to protect their businesses.

Especially in light of the shift in workstyles these past 18 months, increased endpoint security has been critical for many of our customers and a major growth driver for our flagship endpoint protection platform. We are looking for a Product Marketing professional to play a strategic role within the Global Products and Solutions team and take this business to new heights. This is an exciting opportunity to define and execute the business strategy, messaging and delivery.

Primary responsibilities fall into four categories:

1. Set go to market plans

   
   
   
   

   • Size and segment the market, identifying the best opportunities for the Fortinet offering

   
   

   • Define the target organization (audience and individual) with acute pains and consensus requirements that we have an unfair competitive advantage in addressing with our endpoint security offerings

   
   

   • Craft and deliver messaging that will convey that advantage and resultant value for the (partner and end user) audience

   
   



2. Lead cross-functional teams in executing the plans

   
   
   
   

   • Collaborate with campaign, channel and technical marketing to identify and create informational resources in various forms

   
   

   • Work with corporate marketing on broad-based content for the web, social media, press and other vehicles

   
   

   • Enable and support sales and channel enablement with tools and training

   
   



3. Track and course correct the business

   
   
   
   

   • Monitor and support revenue progress and pipeline

   
   

   • Prepare quarterly as well as annual business reviews and plans

   
   

   • Investigate results, root causes and opportunities for expansion

   
   



4. Be the primary subject matter expert and champion for the products and solutions

   
   
   
   

   • Conduct online and in person events, including executive briefings for partners,

   
   

   • Engage with industry analysts to shape and convey our messaging and strategy

   
   

   • Establish/extend public persona in the channel through market education and field engagement

   
   

Willing to mentor and help develop candidates of all experience, so the title and reporting lines are negotiable depending on experience and qualifications. The ideal candidate would have 5+ years of product marketing and/or product management experience in cyber security. Other desired qualifications include experience marketing endpoint security, knowledge of the local VAR and MSSP community, empowering sellers and enabling campaign marketers. Strong communication skills, plus an entrepreneurial spirit.

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