Arconic (NYSE: ARNC) creates breakthrough products that shape industries. Working in close partnership with our customers, we solve complex engineering challenges to transform the way we fly, drive, build and power. Through the ingenuity of our people and cutting-edge advanced manufacturing techniques, we deliver these products at a quality and efficiency that ensure customer success and shareholder value.

Building and Construction Systems , a business unit of Arconic, is the leading manufacturer of architectural aluminum products and systems for the commercial construction industry. Kawneer is part of Arconic's global Building and Construction Systems (BCS) business unit, which manufactures and markets architectural systems and products in North America, Europe, Asia and the Middle East.

We have an immediate opening at our Kawneer Norcross, GA headquarters for an Associate Manager, Marketing (B2B). TheAssociate Manager will work with a cross-functional team that is charged with creating best-in-class content, attracting and engaging customers, and raising brand awareness. This position requires strong project management, creativity, written and oral communication skills with the ability to function effectively with minimal direction and drive projects to successful, timely completion.

The Associate Manager will primarily be responsible for webinar management, customer communication, list management and our premium fulfillment program. This role will support a variety of initiatives to enhance brand recognition and lead generation, including, but not limited to website content, social media, direct marketing, and trade advertising to support overall marketing objectives.

The ideal candidate should have a B2B writing portfolio, including some experience in digital asset management and graphic design. The ideal candidate will have a creative mindset, current technology and digital media knowledge along with the ability to interpret our value proposition and market needs to write/edit compelling content with high visual impact. The Specialist will use a variety of software, and methods - in-house and with outside resource partners to combine writing and digital media to deliver compelling and rich B2B content.

Job Duties and Responsibilities:

• Responsible for daily hands-on work including email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
• Set up, test, maintain, and report on recurring and triggered campaigns.
• Improve initiatives around open rates, A/B testing, and deliverability.
• Understand the framework of campaigns, list uploads, and data management.
• Ownership of tactical campaign execution in Pardot and Adobe Connect.

• Effective B2B content creation, copywriting for a variety of marketing channels; video, PowerPoint presentations, newsletters, communications/bulletins, websites, press releases and social media with emphasis on original writing and editing.
• Solid writing, spelling and grammar skills with ability to adapt to brand voice, ensuring materials are on time, error-free, and optimized to deliver on strategy and goals.
• Revise, edit, and proofread content for clarity, style, tone, accuracy and consistency.
• Work independently, as well as part of a team, and be a fast learner with ability to establish project deliverables in high output environment.

• Write creative briefs and develop production schedules.

• Bachelor's degree in Marketing, Journalism/Communications or Multimedia/Video from an accredited institution.
• 1-3 years in a B2B marketing/marketing communications role.
• 1-3 years digital content development experience (can include internships and co-op experience).

• Familiarity with the Adobe Creative Suite
• Strong knowledge of Microsoft Office (Word, Excel, Outlook, PowerPoint)
• Experience with email campaigns and marketing automation platforms (Pardot, Adobe Connect)
• Ability to thrive in a fast-paced environment
• Willingness to learn new technologies and techniques
• Ability to work collaboratively within a team
• Self-motivated, proactive, and resourceful, with a positive, professional attitude

• Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

• Creative and analytic aptitude along with strong organizational skills and ability to handle multiple projects and deadlines in fast paced environment
• Knowledge of basic marketing/marketing communications principles and proven writing ability, in a B2B environment
• Demonstrable creative skills in original writing and digital content creation
• Accountability - attention to detail and accuracy essential
• Strong communication skills required - written and verbal
• Strong project management skills
• Ability to communicate and interact well with varying levels of management, sales staff, customers and suppliers
• Some knowledge of the commercial construction industry desirable