The Digital Marketing Manager will manage the activities and processes of the CarsArrive digital ecosystem including websites, apps, social media, e-commerce, and marketing campaigns. They design and implement digital marketing strategies, analyze data traffic and user metrics, and ensure the consistency of a brand's digital tone and presence.
Management of PPC strategies, campaigns and performance reporting on a monthly basis with any partners/contractors.
Lead resource planning, management, reporting and coordination of projects/initiatives to deliver change in line with availability and business requirements.
Lead end-to-end delivery digital projects, including technology delivery, and change management required to improve, implement and embed digital systems, IT infrastructures and processes.
Ensure best practices and processes for the consistent delivery of projects.
Develop on-going plans for delivery activities and manage any allocated resources to ensure that the team delivers to committed tasks.
Lead digital planning, including IT projects with troubleshooting across all online channels, apps, etc.
Research solutions and make recommendations for the improvement of systems and infrastructure. Ensure teams are delivering to a common plan and purpose, and that risks and issues are well-managed.
Extensive expertise in key digital principles, including person centered design, prototyping and agile delivery in a sensitive and complex environment.
Management of 3rd party suppliers, including digital agencies and software vendors.
Coordination and management of all online communications and reputation management including social communications i.e. Facebook, BBB, Instagram, etc.
Event coordination and facilitation across existing partnerships and new ones i.e. Move4Hunger.
Content development and distribution on channels including but not limited to: blogs, social posts, website pages, etc.
Website CMS maintenance for any content changes/updates not requiring code implementation.
Ensuring the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO.
Lead development and distribution of video production including but not limited to: testimonials, partnership interviews, sponsorships, company overviews, etc.
Developing promotions with division Director.
Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
Compiling lists describing our offerings.
Developing and managing advertising campaigns while supporting sales and lead generation efforts.
Organizing and facilitation of company conferences, trade shows, partnerships, sponsorships, networking and other major events.
Ongoing customer experience analysis, optimization and implementation of improvements online and offline.
Creation, and distribution of any marketing promotional items both existing and new i.e. schatzki’s, in-vehicle items, etc.
