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Conversion Rate Optimization Specialist- Digital Markets- Gartner

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology choices and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three top brands-Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming. 

Watch this video to learn about who we are at Gartner Digital Markets!

Learn more about our locations, leadership and teams at https://jobs.gartner.com/digital-markets .

What are we looking for?

We are looking to bolster our rapidly growing Optimization team by adding a CRO Specialist. Our CRO Specialist will immediately step into a role to help drive high value customer journeys with experimentation and data at the core. You'll learn the ins and outs of experimentation and data analysis, and collaborate with key stakeholders to drive and execute the optimization strategy. You'll be heavily involved in test building, reporting, and many other aspects of the optimization process. If you're passionate about creating a high value customer experience, this job is the job for you!

What You Will Do:

• Analyze qualitative (HorJar, UX research, etc.) and quantitative data to identify optimization potential among our landing pages
  
  


• Participate collaboration across functions (marketing, engineering, brand, design, etc.)  to build/project manage our a/b/n tests
  
  


• Contribute to and maintain A/B/N testing roadmap based on optimization strategy
  
  


• Analyze the results for A/B/N tests to identify test winners, and execute on deep dives of data to identify findings/iterations for future tests - we care more about the WHY than the WHAT
  
  


• Work closely with CRO Program Manager to contribute to and execute on optimization strategy
  
  


• Work closely with CRO Engineering Specialist to build, QA, launch, and monitor A/B tests, while ensuring no cross-pollination of tests with other functions
  
  


• Permeate a passion for continuous learning and iterations - we run a 'test to learn, not test to win' program, and learning is at the core of what is driving the success of our CRO program
  
  

What You Will Need:

• 2+ years of A/B testing experience (strategies and tools such as Google Optimize, Optimizely and/or Adobe Target)
  
  


• Experience with digital marketing
  
  


• Strong analytical and decision-making skills
  
  


• Proficiency with code (HTML, JavaScript, CSS)
  
  


• Experience with Google Analytics, Google Tag Manager, and/or other analytics and marketing tools
  
  


• Attention to detail
  
  


• Project management
  
  


• Willingness to learn/adapt
  
  


• Passion for optimization
  
  


• A bachelor's degree in a related field (e.g., Digital Marketing, Statistics, etc.) is preferred
  
  

Who You Are:

• Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen
  
  


• Intellectually Curious - Seek to learn, love to teach. We're humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development
  
  


• Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually
  
  

Who We Are:

Fortune World's Most Admired Companies 2016, 2017, 2018, 2019 & 2020

Forbes America's Best Employers 2018, 2019; Best Management Consulting Firms 2017, 2018, 2019, & 2020

Human Rights Campaign Corporate Equality Index Best Places to Work for LBGTQ Equality 2018, 2019, 2020, & 2021

What We Offer:

• Limitless growth and learning opportunities
  
  


• Extensive medical, dental, and vision insurance
  
  


• 20+ PTO days plus holidays and floating holidays in your first year
  
  


• 401k with corporate match, Employee Stock Purchase Plan
  
  


• Tuition reimbursement, charity match, and wellness and fitness allowance programs
  
  


• A collaborative and positive culture - Your team will be as smart and driven as you
  
  


• A chance to make an impact - Your work will contribute directly to our strategy
  
  


• An inclusive and diverse company culture - We work with and celebrate talented employees from every walk of life and offer Employee Resource Groups (Women, Mosaic, Pride, Veterans) to learn from each other's different backgrounds
  
  

Gartner is committed to diversity, inclusion and engagement across all aspects of our business. We foster an environment of exceptional professional development to ensure each of us can reach our full potential. This includes embracing diversity and actively removing barriers to support inclusion, engagement and growth at Gartner. Learn more at  https://jobs.gartner.com/inclusion . 

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Job Requisition ID:47998

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