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Marketing Coordinator at NetSmart Technologies

Posted in Other 30+ days ago.

Location: Wayne, Pennsylvania





Job Description:

The Marketing Program Coordinator is responsible for planning, developing and executing effective marketing campaigns that are aligned with the marketing strategy and deliver business-aligned outcomes. The ideal candidate is a collaborative, self-starter with a proven record of planning and executing marketing campaigns in support of business goals. They're able to help identify key drivers for success and think big picture but can also segment messaging into various tactics.

The Marketing Program Coordinator is responsible for planning, developing and executing effective marketing campaigns that are aligned with the marketing strategy and deliver business-aligned outcomes. The ideal candidate is a collaborative, self-starter with a proven record of planning and executing marketing campaigns in support of business goals. They're able to help identify key drivers for success and think big picture but can also segment messaging into various tactics.

Essential Duties and Responsibilities


  • Support the marketingprograminitiatives with the planning, executing, and tracking of omni-channel marketing campaignsleveraging email, paid search, SEO, digital advertising and social media to drive engagement and conversions.

  • Make regular updates to website, including landing page development to support promotion of events and campaigns. Work with marketing program team members to determine new website content and optimize existing content for SEO.

  • Partner with team on creative and content development process to support internal and external marketing programs.

  • Maintain social media and email content calendar, coordinate campaign deadlines and day to day work to drive timely delivery of campaigns. Report on the effectiveness of campaigns utilizing key metrics.

  • Coordinate with cross functional groups and business stakeholders to identify key messages, content and ensure program deliverables are met, including providing key sales enablement resources to support marketing campaigns.

  • Create and maintain reporting on program performance against defined goals and objectives

Qualifications


  • Bachelor'sdegree in Business, Marketing or Communications or equivalent experience in lieu of education

  • 2+ years' experience preferredin marketing, campaign management, content strategy and/or related role

  • Background in healthcare or B2B marketing is a plus

  • Strong project management, organization and time management skills are essential

  • Excellent written and verbal communications skills; adept at building and maintaining strong cross-functional working relationships

  • Strong analytical skills and experience in analyzing

  • Hands-on experience using CRM systems (including list generation activities and direct mail), specifically Salesforce.com is preferred

  • Experience with email marketing and marketing automation systems (especially Marketo) beneficial

  • Demonstrated ability to handle a variety of assignments simultaneously and to work under deadline pressure

Netsmart is proud to be an equal opportunity workplace and is an affirmative action employer, providing equal employment and advancement opportunities to all individuals. We celebrate diversity and are committed to creating an inclusive environment for all associates. All employment decisions at Netsmart, including but not limited to recruiting, hiring, promotion and transfer, are based on performance, qualifications, abilities, education and experience. Netsmart does not discriminate in employment opportunities or practices based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, physical or mental disability, past or present military service, or any other status protected by the laws or regulations in the locations where we operate.

All applicants for employment must be legally authorized to work in the United States. Netsmart does not provide work visa sponsorship for this position.


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