Digital Marketing Specialist at Mimecast North America, Inc.

Posted in Other 8 days ago.

Location: Lexington, Massachusetts





Job Description:


Digital Marketing Specialist

Job Locations

US-MA-Lexington














ID
2021-5820
Category
Marketing
Position Type
Permanent - Full Time

Overview

Mimecast is seeking an experienced, creative Digital Marketing Specialist to join our dynamic global digital marketing team! The ideal candidate will have a proven track record of working with sales leaders to build out a strategy to develop and implement effective integrated digital campaigns that drive demand generation, account engagement and qualified sales pipeline.

This outstanding person will play a role in campaign development, audience segmentation, determining the appropriate marketing channel mix, conducting A/B tests and reporting on the impact of demand generation. This candidate will work cross-functionally to expand our digital footprint, increase web traffic and improve conversion rates. Additionally, the ideal candidate has the ability to thrive in a fast-paced, team-oriented environment, is detail-oriented, and will bring a strategic mind-set to the function.

Responsibilities

    Execute digital marketing programs through a variety of channels including, paid social, display and content syndication
  • Use a data-driven, account-based approach to reach, engage and drive pipeline with consideration for varying personas and buying stage

  • Measure and report performance of all marketing campaigns/channels and assess against goals

  • Report and actively monitor and analyze the health of marketing contribution to pipelineand conversion, program ROI, andcustomer acquisition, influence, contact acquisition and activity

Qualifications


  • Bachelor's degree in Marketing or Communications.

  • 3-5 years of experience in Marketing and Demand Marketing in a technology company (B2B strongly preferred)

  • Familiarity with other tools and systems such as Salesforce, Google Analytics, Tableau, Marketo, Demandbase, EpiServer, Sitecore and NetSuite is preferred.

  • Experience with account-based strategies

  • Sophisticated verbal and written communication

  • Creative thinker with experience in testing and experimentation

  • Analytical with a focus on specific goal setting, measurement and results orientation

  • Comfortable working with global stakeholders to drive results

Reward

We offer a highly competitive rewards and benefits package including private healthcare, dental and life coverage. Mimecast is an entrepreneurial and high growth company which will provide the right candidate with a wealth of career development opportunities. All Mimecasters strive on being high performers, problem solvers, and team players with passion and integrity.

Mimecast is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability. Mimecast is also committed to providing reasonable accommodations to individuals with disabilities throughout the interview and employment process, and to use our online system to apply for a position. Call us at (617) 393-7000 or send an email to krooney@mimecast.com to request reasonable accommodations.

Mimecast will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

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