Senior Analyst, Programmatic Pricing & Digital Audience Strategy at Altice USA

Posted in Other 8 days ago.

Location: Queens, New York

Job Description:

Senior Analyst, Programmatic Pricing & Digital Audience Strategy

Job ID: 2021-27536


1 Court Square,

Long Island City, NY

Altice USA is a cutting-edge communications, media, and tech company. We connect people to what matters most to them; texting with friends, advertising that resonates, or binge watching their favorite show. Our differentiated approach centers around technologies that push the envelope and deliver the ultimate customer experience. We're building a workforce that attracts and retains the best talent, not only to meet the needs of our customers, but that also reflects the diverse communities we serve. We're not the only ones who have seen it; we've recently been recognized by Forbes as one of America's Best Employers as well as by the Human Rights Campaign, DiversityInc Magazine, and Cablefax for our diversity & inclusion program.

a4 is an advanced advertising and data company that provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. a4 enables advertisers to reach more than 90 million U.S. households on television through cable networks, on-demand and addressable inventory across the U.S., and more than 45 million U.S. households through authenticated, privacy-compliant IP addressability supported by rich data sets and powerful analytics and attribution services in a simple, user-friendly way.

We are seeking a data-driven and deeply analytical individual with an entrepreneurial mindset and a passion for getting into the weeds. This role will work cross-functionally with members of Operations, Product, Client Services, Project Management & Sales and will be empowered to have a direct and material impact on profitability.


  • Build audience segments using a variety of data management platforms, combining proprietary 1st party data and 3rd party data to meet client needs

  • Maximize profit margins by ensuring every segment is created with an eye towards both inventory clearance and cost efficiency

  • Serve as the go-to expert for all audience segment creation requests, providing both strategic and tactical direction on achieving client needs

  • Provide overall rate card guidance at the product level as well as reviewing individual campaign profitability analysis

  • Understand the dynamics of the relationship with each sales team and their go-to-market approach for audience-based deals

  • Onboard custom 2nd party data lists from clients for deal targeting

  • Create rigorous process around rate card enforcement and approval escalations

  • Negotiate with partners to secure new inventory for digital campaigns

  • Interact with Sales and Client Services teams at all levels for Cheddar, a4 Local/ National and NY Interconnect

  • Manage vendor relationships and get involved in platform pricing negotiations

  • Work with Ad systems team to ensure all technology platforms allow for real-time decisions to be made with confidence in the integrity of data being leveraged

  • Clearly document all processes, rate card changes, SLAs and approval escalations as they continue to develop

  • Month-end reconciliation of data partner usage

  • Minimum 4 years experience in digital ad operations at a publisher, ad tech company, ad agency or ad network

  • Clear, strategic thinker with the ability to execute on priorities and is not afraid to roll sleeves up

  • Solid understanding of profit margins and digital inventory procurement

  • Experience with pricing and rate card management

  • Make firm decisions and stand behind them with conviction, using data as the cornerstone; comfortable saying "no" when required

  • Highly analytical; ability to aggregate data from multiple sources and compile it into a digestible and actionable format

  • Ability to effectively work under pressure and passion for problem-solving

  • Experience with digital display and video ad formats on all platforms: web, mobile, app and OTT/ CTV platforms

  • Best-Practice knowledge of working with DSPs, SSPs, and different type of deal types (PG, Open, PMP)

  • Knowledge of Data Management platforms (Liveramp, Experian) a plus

  • Experience with and enthusiasm for an organization experiencing rapid growth and diversification...but is still a little scrappy

Altice USA is an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

Altice USA, Inc. collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.