Marketing Coordinator at FerrellGas

Posted in Other 18 days ago.

Location: Kansas City, Missouri





Job Description:

BE A NAME BEHIND THE FLAME!

Ferrellgas is searching for a Marketing Coordinator to join our growing team! Please note, this is a remote position with occasional travel to the Kansas City office.

In this role, youwill own the development, deployment, and reporting processes for our email program for retention and prospects. This position will also serve as the primary marketing point of contact for retail managers andcreate, deliver, editand optimizemarketing materials used for customer retention and growth.

Benefits:

  • Medical, Dental, Vision, and Prescription Insurance Plans
  • 401(k) plan with generous company match
  • Paid time off (including holidays)
  • Paid training and tuition reimbursement
  • Bonus potential
  • Propane discounts
  • Employee Stock Ownership Plan (ESOP)

Essential Functions:

  • Works with creative team and business stakeholders to ensure email program aligns with company objectives
  • Manages end-to-end production process for email campaigns to current customers and prospects
  • Optimizes results for email campaigns by testing subject lines, creative, copy, frequency, etc.
  • Stays up to date on email best practices, technologies, trends, and CAN-SPAM laws
  • Continually monitors and analyzes key KPIs; identifies trends, problems, opportunities, and shifts in behavior while iterating on existing campaigns to optimize each for maximum performance
  • Serves as primary marketing point of contact for sales managers located in multiple states and regions
  • Creates, delivers, edits, and optimizes marketing materials used for customer retention, customer growth and lead generation
  • Executes a wide variety of projects that involve direct mail, email, social media, print media advertisements, promotions, and other marketing initiatives
  • Designs clear, concise, and compelling advertising copy as well as product copy for use in stores, direct marketing, email marketing, internet advertising and on the website
  • Maintains divisions marketing budgets

Experience:

  • Bachelor's degree in marketing or related field
  • 2+ years' experience in business environment
  • Self-motivated, confident, energetic, and creative
  • Excellent interpersonal communication, analytical and organizational skills
  • Requires experience with and knowledge of email and online marketing
  • Ability to write, proofread and edit with proficiency and accuracy
  • Must have relevant experience working with 3rd party build e-mail delivery companies. Experience with Salesforce and Marketing Cloud preferred
  • Experience coding in HTML, CSS, etc. is a plus
  • Experience with and knowledge of Google Analytics is a plus
  • Sound understanding of marketing principles
  • Proficient in Microsoft Office applications including Excel, PowerPoint, Word, and Outlook

Why work for Ferrellgas?We're so much more than a company that consistently ranks among the nation's largest propane retailers. We're also a company that strives to provide the very best propane service in each of the hundreds of communities we serve across the United States.

Ferrellgas has been recognized by Forbes as one of the Best Employers in America. For more information about the company culture, visit ourLife at Ferrellgaspage. And, if you're interested in being a part of a winning company, join the Ferrellgas team today!