Marketing Specialist at Crain Communications

Posted in Other 11 days ago.

Location: Detroit, Michigan

Job Description:


Crain Communications is seeking a Marketing Specialistto support the Acquisition Marketing team. This position will enable marketing efforts geared to drive awareness, engagement and subscriber growth across the Crain portfolio of brands - Ad Age, Automotive News, Crain's Chicago, Crain's New York, Crain's Detroit, Crain's Cleveland, Polymer Group, Modern Healthcare and Pensions and Investments. The primary responsibilities of the Marketing Specialist will be to support the planning, execution and reporting of on-going and project-based acquisition marketing initiatives across digital paid and owned channels including paid media, paid social, web, mobile and email.

A successful Marketing Specialist must be highly detail-oriented, creative yet analytically minded, and proficient in data, technology and business products. You have experience supporting the planning, implementation and execution of engaging and measurable cross-channel marketing programs. An accountable, driven self-starter with excellent communication skills will excel in this position. This role reports to the Sr. Manager, Acquisition Marketing within the Corporate Marketing organization. This position will start as remote but will eventually be based in our Detroit office.


  • Coordinate marketing campaign planning and executional logistics for the Acquisition Marketing team.

  • Facilitate communication and manage deliverables from cross-functional team, partners, agencies and vendors to prepare new campaigns, enable innovation and ensure flawless execution of ongoing efforts.

  • Route campaign assets, marketing collateral, and creative. Collect and distribute feedback from key internal and external stakeholders including partners, agencies and vendors

  • Manage and track campaign timelines, creative requests and project briefs across cross-functional stakeholders, agencies and vendors, ensuring deadlines are met.

  • Vet and execute ad hoc projects and initiatives that improve the business or prospective subscriber experience.

  • Work within project management systems and campaign trackers; enter requests, update team members on project status, needs and next steps.

  • Support campaign reporting (weekly/monthly) and tracking of KPIs across efforts to leverage in the optimization of offers, targeting, and creative as needed.

  • Organize campaign assets within physical and digital storage systems; distribute to functional teams as needed.

  • Organize and prepare presentation-friendly, visuals, shareable campaign data and ongoing learnings.

  • Assist with administrative and business support tasks as needed such as meeting coordination, vendor communication, ticket writing (Jira) and invoice processing.

Basic Qualifications

  • Bachelor's degree with a focus in marketing, business, or communications preferred Minimum2 years'experience in B2B or B2C marketing coordinator or marketing project manager position

  • Experiencecoordinating multi-platform marketing campaign implementation and execution, including experiential, digital, social and partnerships

  • Experience operating within project management systems, customer data platforms, Adobe Analytics, ESPs, PowerPoint and Excel

  • Expert project management skills withstrong attention to detail

  • Deadline driven with ability to complete tasks and deliver quickly

  • Excellent oral and written communications skills; ability to effectively manage across multiple stakeholders in a matrixed organization

  • Experience setting priorities, problem solving, multi-tasking, and working independently

  • Fast learner with an entrepreneurial spirit


  • Project management tool experience including Smartsheet and Jira

  • Intermediate Excel skills - creating & manipulating pivot tables, setting up vlookups and formulas

  • Experience executing campaigns in media platforms including Google Ads, Facebook, Twitter and LinkedIn

  • Experience in publishing or other subscription-based industry a plus

This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)