At The Wine Group we are passionate about our people, our future and our wine. We are America’s second largest wine producer by volume with over 1,200 employees globally across 12 locations in California, New York and Australia. We are proud to be responsible for many of America’s most beloved wine brands, including Cupcake, Franzia, Chloe, Concannon, Benziger, Imagery, AVA Grace, 7 Deadly and more. We are dedicated to our culture built on values like entrepreneurialism, innovation, social responsibility and stewardship. To learn about us and our career opportunities, check us out at www.thewinegroup.com and then come join the exciting journey at The Wine Group.
JOB SUMMARY
The Assistant Digital Marketing Manager will support The Wine Group’s consumer-focused digital marketing efforts with a blend of creative and analytical abilities. Under the direction of the Digital Marketing Director, this position will be responsible for managing social media and executing campaigns for TWG brands across a variety of digital platforms, optimizing each campaign based on brand needs and a pre-determined set of KPIs.
This position is expected to be proactive in suggesting and implementing new campaign ideas, able to identify and address underperforming campaigns, and report campaign results and insights to brand teams.
The right candidate will have a strong background in digital advertising and a successful track record in building successful digital marketing campaigns.
ESSENTIAL FUNCTIONS
Working with the Director, Digital Marketing, develop and execute digital marketing campaigns for various TWG brands. Campaigns may include:
Google search, display and/or video (YouTube) ads
Email/CRM
Website content
Social media ads
Other platforms that help drive the brand message
Develop and execute brands’ social media and content marketing efforts (including email and website content) to drive brand awareness, loyalty, and overall engagement
Manage social media profiles for several TWG brands, including community management as appropriate
Create and manage social media content calendars
Work with cross-functional teams (brands, legal/compliance, designers, agencies, etc.) to develop necessary visual and written creative assets for digital marketing campaigns
Execute paid social media advertising campaigns, mostly Facebook and Instagram
Identify the latest trends and social media opportunities. Be proactive in recommending new ideas.
Established KPIs with Brands in advance of all digital marketing efforts
Analyze and report out campaign metrics with actionable insights
Track and manage campaign budgets
Stay up to date on digital marketing trends and new platforms
Have a test and learn mindset and be proactive in proposing new or different tactics
QUALIFICATIONS
Bachelor’s degree in advertising, marketing, or communications
3+ years of experience in digital marketing, with experience in both Social Media and analytics
Excellent, grammatically correct writing skills and understanding of content strategy
Experience using social media management tools/Facebook Business Manager
Experience with Google Analytics and Google advertising platforms (including YouTube)
Preferred candidate will possess extensive experience in creation of compelling brand content
You must be self-motivated, flexible, and highly organized; you must be able to manage multiple projects at once
Problem solving, ability to work independently and make decisions, accuracy/attention to detail
Agency experience is a plus
Experience with web publishing platforms (e.g. Word Press, Facebook, Instagram) is required.
Excellent interpersonal skills a must
Basic photo-editing/design skills
Knowledge of Google Tag Manager is a plus
A strong desire to learn the newest technologies and platforms in Digital Marketing
PHYSICAL DEMANDS
Position operates in a professional office environment
Position includes travel to various industry and/or company events, 10% of the time
Ability to perform tasks requiring bending, stooping, standing, and twisting in the performance of various tasks
At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.
