Posted in Management 30+ days ago.
Location: Plano, Texas
Lead Generation Pipeline Manager
Job Description:
Who We Are
Micro Focus is one of the world's largest enterprise software providers, delivering the mission-critical software that keeps the digital world running. We combine pragmatism, discipline, and customer-centric innovation to deliver trusted, proven solutions that customers need in order to succeed in today's rapidly evolving marketplace.That's high tech without the drama.
A successful Lead Generation Pipeline Manager will help develop strategies that aligns sales and product marketing around the same goal of revenue generation. Our goal is to track and regularly review metrics- at the account manager and geographical level to identify what activities are and are not working, potential pipeline bottlenecks, as well as strengths and weaknesses on the team level.
The right candidate will have excellent communication skills, an in-depth understanding of current marketing technologies and trends, relevant working experience and project management skills. This role is in the Identity and Access Management pillar and as such working with our Business Intelligence and Sales Operations teams as well as Corporate/field Marketing and other teams outside our pillar as needed will be necessary.
Duties and responsibilities:
Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
Supervise the execution, monitoring and measurement of marketing campaigns and their success
Ensure campaign implementation follows organizational guidelines
Recruit and train talent for the successful implementation of marketing campaigns
Compile regular reports of metrics including but not limited to:
new opportunities per week
new meetings booked
Total pipeline by stage
Lead-Opportunity Conversion Rate
New closed deals
Win rate
Product adoption by geo
Renewal rates by product
Deal loss reasons
Average sales cycle/deal size by product
Improve new campaigns using data and feedback from existing and previous projects
Organize trade shows, exhibitions and promotional events including writing and proofreading marketing copy, as well as recruiting designers, animators and printers
Skills and qualifications
Bachelor's degree in communication, digital marketing or related fields
5-10 years of related job experience
Strong problem-solving/analytical skills (Salesforce, Excel, etc...)
Exceptional communication and project management skills
In-depth knowledge of running B2B and B2C campaigns
Ability to manage several marketing campaigns simultaneously
A good understanding of current marketing trends
#LI-MC1
#LI-Remote
Job:
Sales OperationsMicro Focus is proud to be an Equal Opportunity Employer. Prospective employees will receive consideration without discrimination because of race, colour, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, genetic information, citizenship or any other legally protected status
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