Posted in Media - Journalism - Newspaper 30+ days ago.
Type: Full-Time
Location: Amherst, New York
Overview: InVue Digital, Hearst Digital Marketing Services’ premier agency, is looking for a talented, hard working, and highly-motivated SEO specialist to join our rapidly growing team of digital marketers.
The Type Of Person We’re Looking For:
Traits
Experience
Key Responsibilities:
· Overseeing the strategy and performance of multiple agency search engine optimization campaigns.
· Providing internal reports on department campaign performance to the Agency Director.
· Working with the Agency Director to implement new strategies and improve current processes.
· Acting as a go-to SEO resource for agency sales, staff and clients.
· Performing quality assurance prior to launching campaigns.
· Providing weekly and monthly updates to agency clients and partners regarding performance, metrics and trends.
· Performing in-depth keyword research and strategic analysis, including competitive analysis.
· Recommending content and layout suggestions for websites to improve user experience and lead conversion.
· Implementing and refining Google Analytics tracking, including troubleshooting errors and setting up goal or eCommerce tracking capability.
· Monitoring and implementing new and emerging trends in SEO, and helping to educate team members on these trends.
· Performing other related duties as assigned.
The InVue Story: InVue Digital was founded in 2014 to help enterprise clients achieve their marketing goals with a white-glove approach to their service. With the backing of the HEARST organization, we have assembled an extremely talented team of digital marketers who provide search and social solutions for our clients. The support of a national salesforce has developed an eclectic ensemble of clients, ranging from high fashion and luxury resorts to oil field supply manufacturers and energy suppliers.
Office Location: While the InVue Digital team is headquartered in Buffalo, NY, we operate fully remotely and offer our team members the benefit of working from wherever they please. The team collaborates through chat and video technology in order to ensure that we are maintaining our cohesive workflow and holding each other accountable.
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