Retail media is an evolving space and we are energized by the industry growth, finding opportunities to serve our clients, and putting the customer at the heart of everything we do. Join the energetic, fast-paced team responsible for the multi-channel digital advertising business at Best Buy as we work to reshape our media portfolio to meet the increasingly sophisticated client needs. You will be a part of uncovering where and how we can accelerate growth by delivering a unique value proposition to brands and agencies alike.

The Reporting and Insights team provides a robust suite of measurement, analytics, and insights capabilities covering the full lifecycle of our advertising campaigns—from pre-sale insights to in-flight optimization to post-campaign reporting. At every stage, our team is designed to generate confidence and transparency in advertisers’ investments in Best Buy’s media solutions and reinforce our differentiation and exclusivity. We empower brands to join Best Buy in reaching the largest, highest-fidelity first-party customer audiences across their shopping journey at a time when Best Buy’s relevance to customers’ lives has never been stronger or accelerating at a faster pace. Through our advertising opportunities, we extend that relevance to hundreds of brands, from the largest international CE brands to emerging, private equity-backed brands on their way to becoming everyday household names.

Role Overview
As the Manager, you will be the primary client facing contact for all our non-endemic accounts (for products that are not sold at Best Buy) and emerging categories (like Health and Digital First categories). This unique role requires the ability to tie the value of Best Buy’s customer data, first party audiences and other bespoke differentiators to the clients’ sales needs. You will build relationships with data, analytics, technical & business teams inside Best Buy, in addition to relationships with our external clients, as you represent their campaign performance and reinforce how Best Buy generates unique value for their brand. This includes blending the science and art of advertising reporting into a narrative that’s relevant, real and differentiated. You will recognize the universal expectations of advertising reporting as well as the nuanced objectives for these non-traditional industries.

An ideal candidate should possess the humility, vulnerability, and curiosity that comes with such fast-evolving, complicated space. That will help you build relationships and trust with the experts upon whom you depend for problem solving, synthesis, and storytelling. You will have a passion for intellectual deep dives that yields a compelling narrative and a track record in transforming marketing performance data into digestible, actionable insights for brands that may not have a history with Best Buy. You are analytical, results-driven, and solution-oriented with a proven track record of solving problems using data & technology and have a good understanding of digital media. You have demonstrated strong ability to effectively communicate, present and influence credibly. You have a proven ability to manage multiple projects at a time while paying strict attention to detail and deadlines.
This role may include travel requirement up to 10%. This role will report into the Senior Manager, Reporting and Insights.

Responsibilities:

• Aggregate and analyze internal and external campaign metrics to assess performance drivers and identify opportunities for future enhancements with our non-endemic clients


• Partner with sales and account management team members to make data-driven decisions around media planning, strategy, optimizations, reporting and insights


• Leverage business knowledge and analytical skills to translate complex results into clear insights directly with clients and internal business partners to "connect the dots" as it relates to all consumer touch points and identify opportunities for tangible business improvements and customer alignment opportunities with external industries


• Assist in generation of pre-sale marketing content utilizing data and insights that will show the value of advertising with Best Buy to non-endemic customers when typical digital media metrics like return on ad spend may not apply. 

• 5+ years of experience in marketing, media, eCommerce, operations, analytics, insights, measurement and/or reporting


• Must be comfortable with large sets of data and possess a solid understanding of media campaign results specific to non-endemic clients and overall digital media landscape


• Experience synthesizing a diverse range of objectives through data and analytics into compelling conclusions and action


• Advanced experience with Microsoft Office tools, specifically Excel and PowerPoint 


• Ability to work autonomously through sometimes vague and shifting directions

• Bachelor's degree in business, science, or the arts or equivalent work experience


• 2+ years experience with non-endemic client advertising business reporting and insights


• 4+ years media agency experience with a focus on campaign analytics


• Experience with advanced analytic techniques, such as marketing mix modeling, multi-touch attribution, A/B testing and ROI measurement


• Understanding of ad serving platforms such as Google Ad Manager, Campaign Manager or DV360 and how ad serving works across websites and apps


• Experience with data exploration and data visualization tools, like Tableau, PowerBI, Datorama