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Senior Demand Generation Manager at A10 Networks

Posted in General Business 30+ days ago.

Type: Full-Time
Location: San Jose, California





Job Description:

Senior Demand Generation Manager
Calling all digital growth marketers! Are you comfortable with challenging the status quo and taking calculated risks? Are you OK with learning from failures and quickly adjusting to drive success? A10 Networks is looking for a results-driven Demand Generation Manager who wants to put their fingerprint on the growth trajectory of the company. In this role, you will develop and own the marketing growth plan, and lead integrated global demand generation campaigns to raise awareness of the brand, generate leads, and pipeline. You will partner across the organization to manage our global campaigns, and leverage key channels such as digital, PR, social, partners, and email to bring these campaigns to market.

Responsibilities


  • Create, lead and manage innovative global campaigns end-to-end through digital, paid social, email, landing pages, SEO, SEM, blog, nurtures and webinars.

  • Drive awareness with key stake holders and partner with our inside sales team to ensure quality lead delivery and proper follow-up according to established SLAs. Build a consistent feedback loop and continuously improve and optimize lead management.

  • Work cross functionally with sales, marketing, operations and analytics teams to grow marketing sourced pipeline.

  • Track deliverables and metrics to measure demand gen activities with actionable insights.

  • Work with marketing operations to drive key marketing reports focused on pipeline, conversion rates, and campaign performance.Spearhead efforts to list-build and vertical segments.

  • Identify new ways of growing the business. Able to measure, learn and optimize daily.

Experience


  • Bachelor's Degree preferred plus 12+ years of experience in B2B demand generation

  • Demonstrated ability to optimize the demand generation engine that drives fast-paced growth.

  • Knowledge of network security, cloud migration, application delivery and load balancing a plus

  • Expert project management expertise to coordinate workflows, establish processes, forecast risks

  • Proficiency with CRM and marketing automation.

  • Experience with tracking full-funnel marketing metrics, A/B testing, and campaign analysis.

  • Collaborative team player able to work well with senior leadership team and self-starter.

Qualifications


  • Experience using key marketing technology like Marketo, Salesforce, Hubspot, chat, Google Analytics, and core advertising platforms like Google Ads, social ads, and content syndication

  • Ability to juggle multiple projects and communicate/work effectively cross-functionally.

  • Self-starter, organized, and excellent communications skills.

  • Experience building and managing lead generation programs and process.

  • Highly organized with an incredible eye for detail.

  • "Roll up your sleeves" attitude and a true team player with great communication skills.

  • Result-oriented with a passion for finding data-driven insights.

A10 Networks is an equal opportunity employer and a VEVRAA federal subcontractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. A10 also complies with all applicable state and local laws governing nondiscrimination in employment.

LI-AN1





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