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Audience Engagement Editor, Features at Los Angeles Times

Posted in General Business 30+ days ago.

Type: Full-Time
Location: El Segundo, California





Job Description:

Join the hundreds of talented and innovative team members who are making an impact every day at California Times, incorporating Los Angeles Times and San Diego Union-Tribune, two of the most iconic media brands in the nation. Whether you love to tell compelling stories or want to drive our award-winning powerhouse in new directions, the Los Angeles Times team is the place to be.

Job Description Summary

The Los Angeles Times is looking to hire an audience engagement editor to work with our features teams in our El Segundo headquarters.

We’re searching for a multimedia journalist who is a self-starter and is passionate about helping our journalism reach its largest possible audience. You will be part of the digital transformation of our newsroom and a reorientation of The Times around our most important mission: serving our readers.

Job Description

Job Description

If you join us, you will:


  • Be part of a dynamic, energetic, inclusive and inspiring team of journalists covering travel, lifestyle, plants and fashion

  • Create audience growth plans for features departments, guiding editors and reporters in planning and optimizing coverage, social media, story presentation, SEO  and headline best practices

  • Manage features Instagram accounts including @latimesplants and @latimesimage, working to grow engagement; help the team launch and refine new Instagram accounts

  • Collaborate with the visual design team on illustrations, images and social graphics

  • Become a newsroom resource for best practices on digital, social media, data and audience strategy

  • Create audience engagement/promotion plans for the best content for L.A. Times features teams. Work across platforms – including Facebook, Twitter, Apple News, Microsoft News, Pocket, Flipboard, SmartNews, Reddit, Google News, YouTube, chat apps and newsletters – to help our audience discover and engage with our content

  • Collaborate with data analysts to understand our audience and its needs, and with product developers, interactive news designers and UX designers working to improve the digital experience of The Times

  • Help set a coverage agenda that aims to inspire and inform readers in America’s most populous and influential state

  • Interact and engage with our readers

  • Incubate new ideas for audience growth and strategy, experimenting with storytelling technique, delivery method and audience platforms

Qualifications:


  • At least five years of experience managing social media platforms for a news organization or media brand

  • A nuanced understanding of audience data and analytics and a track record of using data to make informed decisions on social media content strategy

  • Proficiency with Chartbeat or Parse.ly,  experience with Google Analytics or Adobe Omniture preferred

  • Versatility in working across words, images, video and even code

  • Proven ability to write surprising, engaging and internet-savvy headlines and display copy

  • Ability to successfully juggle multiple projects with varying deadlines and timelines

  • An excellent team player and effective communicator who’s able to work comfortably with a wide variety of personalities and skill levels

  • Passion about the news and its role in serving our democracy

  • Optimism about the changes sweeping through the news industry

  • An ethical and inclusive approach in the workplace

  • Receptive to feedback and flexible with regard to shifting work responsibilities

This position is classified as a Multiplatform Editor within the Los Angeles Times Guild.

Times staff is currently working remotely, but when we return to the newsroom the position will be based in El Segundo, Calif. Occasional night and weekend work is required.

Qualified applicants should upload a resume, cover letter and work samples or links to Director of Audience Engagement Samantha Melbourneweaver, Creative Director Amy King and Features Editor Ian Blair at the apply link.

The opportunity to attach additional documents appears on the third screen and is labeled “Upload.”

Thank you for your interest in joining our team at the Los Angeles Times!  We look forward to reviewing your application.





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