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Job Summary:
The Sylvester Comprehensive Cancer Center at the University of Miami, Miller School of Medicine/UHealth has an exciting career opportunity for a Director, Medical Communications and Media Relations. The incumbent develops, directs and oversees implementation of media strategies that align with the programmatic and business goals of the cancer center. The Director plans and executes internal as well as executive communications, highlighting its position as an NCI-designated cancer center whenever possible. Leveraging the best-in-class practices for media relations communications, the Director will increase the cancer center's share of voice locally, regionally, nationally and internationally. In particular, the Director will implement strategies that support volume-building efforts, national reputation initiatives that include an increased presence in cancer trade publications, referring physician outreach and more.
Job Functions:
The duties and responsibilities for this position may include, but are not limited to:
Oversees and directs all traditional and social media strategies for Sylvester and cancer-related stories from other key service lines of the health system as needed;
Develops a strategic media relations plan that supports the programmatic and business goals of the cancer center, paying attention to the Hispanic market;
Works collaboratively with cancer center leadership, researchers and physicians to develop stories and multi-media content that support brand messaging and positioning;
Closely works with assigned marketing lead for Sylvester Comprehensive Cancer Center's director on communications strategies and messaging, along with combined projects;
Pitches, promotes, and secures placements of stories in local, regional, national, international and trade media; within this outreach, particular attention should be paid to Hispanic media outlets.
Determines and produces content needed to secure placements (including but not limited to multimedia packages, infographics, story graphics, photos and video);
Prepares weekly, monthly and quarterly reports of coverage, share of voice, ad dollar conversion, impressions, etc.;
Consistently monitors media for developing stories and secures third-party commentary placements of cancer center and health system experts;
Develops, cultivates, and maintains relationships with reporters, editors, publishers, producers, bloggers/influencers and other media professionals for the benefit of the cancer center; outreach should also include Spanish-language outlets.
Develops and oversees adherence to media protocols and best practices;
Develops and disseminates clinical- and research-focused content for multiplatform internal and external purposes;
Works with cancer center leadership on developing content for newsletters targeted for internal and external audiences;
Remains abreast of current regulatory requirements for patient privacy and information that can and cannot be released across varied media platforms;
Maintains relationships with advocacy and third-party authorities who can be leveraged as supportive quotable sources for stories;
Works to identify patients who can be profiled and quoted in stories;
Serves as a media spokesperson when assigned;
Handles after-hours media requests;
Conducts or oversees media training for cancer center spokespersons;
Develops and oversees implementation of crisis communications plans;
Minimum Qualifications
Bachelor's degree in Journalism, Public Relations or related field with at least ten (10) years of experience in strategic communications and media relations with increasing responsibilities and project oversight.
Experience in creating content for a variety of channels and audiences. Experience and skills across all channels of earned media - print, television, radio, digital and social as well as proficient in multimedia packages that "sell" stories.
Proven track record in pitching stories and increasing share of voice on local, regional and trade levels; a similar track record in national and international levels a plus.
Cancer center research communications experience strongly preferred.
Strategic and analytical thinker.
Superior communications skills, and in particular, exceptional writing skills.
Persistent, creative, quick-thinking and multi-tasking.
Demonstrated capacity to develop and implement media relations strategies and deliver share of voice results.
Proven ability to manage and lead projects; collaborate with colleagues. Keen grasp of all media channels - traditional, digital and social.
Fully adept in leveraging mobile applications. Well-versed in understanding complex concepts and communicating them simply and succinctly.
Spanish proficiency a plus.
Any relevant education, certifications and/or work experience may be considered.
The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.
UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.
Patient safety is a top priority. As a result, during the Influenza ("the flu") season (September through April), the University Of Miami Miller School Of Medicine requires all employees who provide ongoing services to patients, work in a location (all Hospitals and clinics) where patient care is provided, or work in patient care or clinical care areas, to have an annual influenza vaccination. Failure to meet this requirement will result in rescinding or termination of employment.
The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.
