Manager Marketing- Secaucus, New Jersey at CareerBuilder

Posted in Other 8 days ago.

Location: Secaucus, New Jersey





Job Description:

Job Description


Manager Marketing- Secaucus, New Jersey - M-F 9-5



JOB SUMMARY:



The individual will be responsible for developing strategic marketing plans that would primarily be focused on the patient.



JOB RESPONSIBILITIES:





  • Collecting, analyzing and interpreting data in order to anticipate opportunities and grow the business using a variety of tactics. -These tactics could include sponsorships, advertising, etc.

  • Utilizes market intelligence in market planning & decision making particularly in helping to define & validate innovative solutions

  • Understands how to leverage the national value proposition and tailor it for local use via the on line tool kit.

  • Establishment of processes for localization/customization of promotions Analyzes, develops, implements and monitors marketing programs to ascertain they are successfully achieving goals.

  • Ongoing review and enhancement of premium catalog processes & inventory.

  • Collaborate with the communications group in the creation & development and seamless/streamlined execution of both national and of BU specific promotions (e. g. the on line took kit)

  • Play a consultative role with other departments and internal customers, particularly marketing management.

  • Manages vendor relationships.




JOB REQUIREMENTS:





  • Bachelor's degree; B. S. in Business, Advertising, Communications or MBA preferred

  • Greater than 5 years experience in marketing, advertising, communications or business function

  • Understand the principles of marketing Strong strategic, analytic and creative skills Excellent communication skills both oral and written; strong editing and proof-reading skills

  • Detailed understanding of the customer and selling processes for laboratory testing; basic understanding of science/technology and/or health care Ability to work with minimal supervision

  • Ability to manage multiple projects and tasks simultaneously; ability to work under deadlines

  • Proven ability to deliver results Good project management skills Work effectively in a cross functional, matrix environment

  • Collaborate with multiple levels and functions in the organization Ability to travel up to 25% of the time


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