Please note:  This is a virtual role and is open to qualified candidates currently living anywhere in the continuous United States.

This role sets the go-to-market direction for the industry-leading TriZetto portfolio of Healthcare software products and Cognizant’s Life Sciences product offerings. Working closely with product management teams, as well as digital marketing and sales, the product marketing leader will manage: strategic plans for new solution launches; customer acquisition, growth and retention strategies; messaging and positioning; and market and competitive analysis. The team lead reports to the Healthcare and Life Sciences CMO and will be responsible for consistent and high-quality plan execution, content strategy and representing the product story across BU leadership, corporate marketing, analyst and public relations. Responsibilities include leadership of:

• Product/Market fit and growth strategies


• Planning and project management


• Staff retention, growth and career planning


• Product positioning and messaging


• Sales enablement and collateral development


• Campaign support including Account-Based Marketing strategies


• Release messaging


• Strategy for digital and content marketing

Required Experience and Expertise:

The ideal candidate is a “servant leader” who understands big company dynamics, have worked in matrixed environments and know how to get things done. They have a strong entrepreneurial sensibility, with a passion for delivering value in the form of new product introductions and/or great marketing campaigns driven by a rich understanding of our customers.

• Minimum 15 years’ related experience in and knowledge of software product marketing, with proven experience launching and driving sales of solutions to the Healthcare Payer and/or Life Sciences markets


• Executive presence: strong communications skills, situational awareness and experience navigating complex, matrixed organizations


• Proven leadership strength with experience managing high growth, diverse teams


• Healthcare/Life Sciences buyer expert who knows how to strategically target various stakeholder personas, particularly the economic decision maker.


• Some understanding of healthcare and/or Life Sciences business operations, particularly back-office functions such as claims, enrollment and customer service, as well as some familiarity with clinical trials and Life Sciences R&D.


• Have developed of messaging and positioning founded on market and buyer insights, for the right customers, through the right channels in a voice that was differentiated and compelling.


• Proven solution evangelist and brand ambassador: have demonstrated passion for taking the complex and making it simple by representing solutions, internally, and in the market with influencers and buyers. Has led sales training and spoken at events.


• Knows how to use data to drive positioning of products and recommend investment decisions as you develop your marketing approach, strategies and tactics.


• Rich experience in developing models for and executing Account-based Marketing plans.


• Expertise in collecting, analyzing and internally sharing competitive intelligence.


• Have worked with large teams of enterprise sales reps and account managers hands- on, to inspire, motivate and ultimately win deals through the sales cycle, and generate customer stories.


• Proven ability to build relationships with other teams, especially sales.


• Self-motivated, innovative, collaborative, multi-tasker, creative and analytical. You see around corners; proactively troubleshoot, solve problems and make informed, data-driven decisions.


• Strong project management skills with exceptional attention to detail.


• Proven ability to excel in a dynamic, fast-paced environment.


• Player-coach: willing to roll up your sleeves and execute.

The candidate must also personally align to Cognizant’s core values in how they work and show up for their team:

1. Start with a point of view: You apply your expertise to gain trust, and to lead our clients forward.


2. Seek data, build knowledge: You use facts to guide your actions and decisions.


3. Always strive; never settle: You act with agility and creativity, determined to stay one step ahead.


4. Work as one: You deliver solutions that draw upon the full power and scale of Cognizant.


5. Create conditions for everyone to thrive: You include, enable and invest in everyone around me.


6. Do the right thing, the right way: You always make the ethical choice

Technical Competencies:

• Familiarity with managed Healthcare, CMS and the Healthcare Payer value chain


• Product marketing background essential; some experience with service providers and/or consultancies preferred.


• Experience marketing cloud-based (IaaS, SaaS, BPaaS) solutions


• Fluency with MS Word, Excel and PowerPoint


• Some knowledge of design principles


• Excellent writer – samples required

Required Education:

• Bachelor's degree in Science, Marketing, Computer Sciences, Liberal Arts (English/History/Political Science), Finance or equivalent experience; Master's degree or MBA a plus


• An equivalent combination of education and work experience may be taken into consideration in lieu of a degree