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Digital Marketing Coordinator - Atlanta, GA at Oldcastle APG Inc

Posted in General Business 30+ days ago.

Type: Full-Time
Location: Atlanta, Georgia





Job Description:

 

 

Job ID:  269451

Exempt

 

Oldcastle Infrastructure, a CRH company, is the leading manufacturer of precast concrete, polymer concrete, and plastic products in the United States. Our products range from utility vaults, reinforced concrete pipe, catch basins, drainage and septic tanks, to retaining walls, storm shelters, wall panels, concrete barriers, a variety of prestressed concrete products and more.   With more than 80 locations nationwide and 3,000 plus employees, Oldcastle Infrastructure is committed to upholding core values of reliability, quality, and service in cutting edge ways.

 


Marketing and Digital Coordinator

 

Summary

 

This position will be responsible for supporting the marketing initiatives and the priorities of the business. The primary function is to coordinate and implement short and long-term marketing strategies and advertising campaigns in order to create and increase brand awareness, as well as support day-to-day business needs. This role requires excellent organizational skills, high attention to detail, and the ability to interact with multiple stakeholders to take a project from conception to completion.

 

Job Responsibilities

 


  • Assist in the planning and execution of strategic marketing plans and campaigns


  • Create and update marketing materials for the business, sales teams and customers

  • Maintain an inventory and directory of sales support materials, ensuring all resources are accurate and current

  • Build email campaign workflows and assist with email design in company’s marketing automation platform


  • Manage email marketing lists and execute list segmentation with collaboration with Regional Marketing Managers. Utilize list segmentation and scoring to increase conversion rates.

  • Manage website update requests, including product catalog

  • Collaborate with Sr. Marketing and Digital Media Specialist to create and manage editorial calendar

  • Oversee company store portal and agency hosting store site

  • Plan and manage trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts

  • Track marketing projects to ensure all commitments are delivered on time and in full

  • Assist in managing external agencies and contractors to drive project forward efficiently and with budget

  • Create POs for external marketing resources


  • Able to work in a fast-paced environment with competing deadlines and priorities

  • Other ad-hoc projects

 

Skills/Knowledge

 


  • Bachelor’s degree from an accredited college or university

  • Two to three years of experience in marketing

  • In depth knowledge of traditional and digital marketing tactics

  • Good time management

  • Excellent written and verbal skills

  • Excellent organizational and time management skills

  • Expertise in Microsoft Office Suite

  • Proficiency in Adobe CC

  • Solid knowledge of CMS platforms including WordPress

  • Knowledge in HTML and CSS

  • Knowledge in CRM tools (Salesforce, NetSuite)

 

What CRH Americas Offers You

 


  • Highly competitive base pay

  • Comprehensive medical, dental and disability benefits programs

  • Group retirement savings program

  • Health and wellness programs

  • A culture that values opportunity for growth, development, and internal promotion

 

About CRH Americas

 

CRH Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRH Americas family. CRH Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.

 

Oldcastle Infrastructure, a CRH company, is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our career site. Please complete your online profile which will be sent directly to the appropriate Hiring Manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest in the CRH Americas family!

 

CRH Americas is an Affirmative Action and Equal Opportunity Employer.

 

EOE/Vet/Disability--If you want to know more, please click on this link

 





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