This job listing has expired and the position may no longer be open for hire.

Director of Marketing, Employer Solutions at Advanced Group

Posted in Other 30+ days ago.

Location: Lenexa, Kansas





Job Description:


JOB TITLE: Director, Marketing-Employer Solutions

LOCATION: Lenexa, KS - 66210

RATE/SALARY: Competitive

START DATE: ASAP

JOB SUMMARY: The Director of Marketing is responsible for designing and implementing comprehensive marketing strategies to drive awareness of Quest Diagnostics Employer Solutions offerings based on deep understanding of the customer. S/He will lead marketing efforts for Employer Solutions team, including development of marketing strategies and annual plan, incorporating insights from Executive/Senior Director, Customer Marketing, Business Leaders, Clinical Franchises and Regions. The position reports to the Executive Director, Marketing and will be based in Lenexa, KS.

Key Duties and Responsibilities:


  • Lead and supervise marketing efforts of team members according to timing and budget expectations

  • Maintain strong level of insight into the customer's core business drivers

  • Distill customer data and analytics into highly effective campaigns and other deliverables

  • Provide voice of customer into the strategic planning process

  • Have clear understanding of customer industry trends and drivers, as well as competitive landscape, to inform strategic marketing initiatives across target customer segments

  • Develop and implement customer-specific strategic marketing plan including tactical programming recommendations and investment requirements to maximize opportunities that yield measurable ROI

  • Coach and oversee professional development of team members

  • Provide guidance and serve as thought leader for internal business partners

  • Produce ideas for promotional events or activities and organize them efficiently

  • Plan and execute campaigns related to new and existing products and solutions for target customer channel

  • Direct market research to keep abreast of trends and competitor's marketing movements

  • Control budgets and allocate resources across projects

REQUIREMENTS:


  • Bachelor's Degree, Business degree preferred

  • 5+ years healthcare industry experience preferred; Minimum 10+ years success in a B2B marketing role

  • Direct people leadership experience preferred

  • Up to 50% business travel required

  • Team oriented - ability to lead diverse, cross functional teams and in a matrix environment

  • Excellent project leadership skills to ensure execution

  • Superior communication skills including ability to deliver formal business presentations to executive leadership

  • Initiative - ability to independently problem solve and find resolutions

  • Superior strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results

  • Superior marketing capabilities to design marketing strategies and tactics to maximize opportunities

WunderLand Group is the destination for creative, digital, and marketing talent.We match exceptional people with great opportunities. At WunderLand, we know successful recruiting can only happen by truly understanding our talent and our clients, that's why our team of expert matchmakers puts your goals first. Our reputation for quality has been verified by the industry, with Best of Staffing talent scores 3x higher than the industry average.

WunderLand is part of the Advanced Group, a talent acquisition and management, consulting, outsourcing, and professional services organization.

It is WunderLand Group's practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available.



More jobs in Lenexa, Kansas


Nextech

Nextech

ThyssenKrupp Elevator Corporation
More jobs in Other


Orkin LLC

Family Fare

D&W Fresh Market