Drive and present long term category strategy (Skin & HairCare focus) and vision (3-5 yr outlook) leveraging trend, market, and shopper insights to management committee in order to reach consensus and commitment on appropriate opportunities CPD brands should pursue with a focus on Amazon and key dot.com: Walmart, Ulta, Target
Explore, develop, and leverage deep shopper, social, market insights to drive short term category strategies for field teams to execute opportunities for retailer and CPD brands
Serve as shopper expert for Sales, Marketing, Shopper Marketing and Brand Business Develop teams
Main tasks:
Customer Category Insights Partnership
Drive & Strengthen "Trusted Category Advisor" position at key retailers (Amazon) to drive joint value.
Co-Develop Learning Agenda with Amazon Insights Lead on Skin & Haircare to improve Beauty Customer Experience on the platform.
Identify, Develop, & Present shopper opportunities to Amazon to increase their customer experience & beauty share of wallet.
Develop, own and drive category shopper expertise to drive market share
Identify, share, and align on category opportunities across key ecommerce accounts (Amazon Focus). Deliver action steps to commercial sales teams for retail specific implementation that will drive dollar share growth, Improve Discoverability, & Increase Conversion. (Focus on Amazon)
Support Amazon team by providing shopper insights and distribution opportunities based on CPD brand and shopper alignment.
Utilize Market, Retailer, & Shopper data to define forward looking category opportunities & quantify size of prize & key levers/solutions to capture it.
Develop the blueprint for Product, Promotion, Placement, Price, & Page across Pure Players (ie: Amazon) & E-Retailers. Codify new analyses relevant to driving ecommerce traffic, conversion, & basket size across relevant categories.
Uncover emerging omni shopper trends, where we partner with CMI to create a Shopper/Consumer centric story that provides Marketing with insight, validation, and recommendations
Drive recommendation for category-level site experience and navigation through shopper insights studies. Summarize & Socialize actionable outputs to internal/external stakeholders (Sales/Marketing Teams & Retailers)
Democratize Data & Insights across the organization
Lead all relevant data organization and data mining of new and existing data sources (Rakuten, Profitero, Data Impact, Syndigo, Mozenda, etc.)
Partner with Ecommerce Data Engineers to develop eCommerce dashboards and reporting for a cross-functional leadership audience; track key performance metrics for eCommerce performance.
Leverage Data Visualization Tools (Tableau, PowerBI) to share data/insights across the organization.
Support/Train Cross Functional Partners (Sales, Marketing, Cat Dev, Supply Chain) on Digital Tool Kit, & Shopper Behavior shifts to ensure E-Commerce is at the forefront of our commercial strategy.
Qualifications/Experience:
Minimum 5-7 years' experience in Ecommerce sales, Ecommerce analytics (search, content, navigation), Omni channel category management
Ideally, experience with tools such as Rakuten, EDGE, Profitero, Markettrack, Nielsen, L2, Kantar, Euromonitor
Proven experience of landing retailer strategies and projects
Proven ability in managing complexity while driving strategies across multiple categories
Multi category experience
Shopper insights knowledge
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