At A. O. Smith(Aquasana), we believe clean water and a healthy environment are the most important components to healthy living and overall well-being. Our sole focus is providing best-in-class water filtration products so every home can enjoy great-tasting, healthy water.
The Austin, TX A. O. Smith (Aquasana) teamis a tight-knit group with an energetic and entrepreneurial culture. We provide competitive pay and benefits, an excellent work/life balance, and a collaborative environment that allows our people to be their best. We have a budget for and encourage ongoing education. Our Austin office is conveniently located across from Pease Park,near downtown Austin, restaurants and shopping-and boasts plenty of parking.
In 2016,Aquasanawas purchased by global water technology leader A. O. Smith Corporation and is part of its dynamic,rapidly-growingNorth America Water Treatment division.
Why A. O. Smith?
Water technology is one of the fastest-growing industries in the world, and, as a leading global water technology company, A. O. Smith Corporation is at the center of the trend. We are a $3billion company with 144-year history and employ more than 16,000 men and women. With manufacturing operations in the United States, Canada, Mexico, China, India, and Europe, A. O. Smith has the global reach to serve customers worldwide. We have sales and distribution in more than 60 countries around the world. A. O. Smith is committed to continuous improvement, not just in its factories and its processes, but in its people. We value people who are able to analyze problems and take rapid, decisive action.
As theContent Marketing Manager, you will beresponsible for the development, implementation, and management of strategic marketing content and copy forAquasana. With the goal of achieving consumer engagement and driving revenue, you will help set the strategy for and leadthe execution of content across various channels and initiatives including social media, blog, email, digital advertising, direct mail, product merchandising and more.
The role reports to the Director of Brand Marketing andcollaborates closely withthe creative design team and channel leaders (Email, Online, Marketplaces, Product Marketing, Sales) to create best-in-class marketing communications.
Content
Leverage superior writing skills to make complex topics simple andrelatable
Perform keyword research usingAhrefsor SEMrush to develop content for organic growth
Work with outsourced SEO agency to optimize content and grow ourorganic traffic andrevenue
Develop and manage blog editorialcalendar
Social Media
Build and manage social communities through the execution of great content and innovative programs devised to grow awareness, consideration and conversion
Identify engagement opportunities that will help grow theAquasanaaudience and increase positive brandawareness
Identify social media influencers we can partner with and manage relationships.
Serve as the team expert regarding strategic social media marketing programs, KPIs, social statistics, and competitivebenchmarks
Develop and manage social editorialcalendar
Copywriting
Help to evolveAquasana'sbrand voice. Serve as liaison to cross-functional teams to ensure our brand voice guidelines are understood and followed.
Bachelor's Degree in Marketing or related field
Minimum 3yearsofexperience in communications and social media
Proven track record building brands via Facebook, Instagram, Twitter, etc.
Proficiency in Microsoft Office suite (Excel, Outlook, Word) required
Strong analytics, focused on developing results-drivencampaigns
Superbwritten and verbal communication skills
Technical writing a plus
Image editing skills a plus
Experience using social and web analytics reportingtools
Experience usingCMS orbloggingtools
Experience performing keyword researchusingAhrefsor SEMrushto develop content for organicgrowth
Great people make our organization great and because of that, we offer a relaxed dress code in our newly remodeled dog friendly office, employee discounts on water filtration products, a competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs, tuition assistance and free parking.
ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.
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Infosys Limited
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Infosys Limited
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Infosys Limited
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