Job Description:

City Experiences is seeking a Social Media Manager: Audience Development & Analytics for our NY Office.

About us

City Experiences’ passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you’re an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.

About the Opportunity:

The Social Media Manager: Audience Development & Analytics will support the social media strategy for Hornblower through content development, scheduling, customer service, social listening, community management etc. with a focus on audience development and data analytics.

About You:

This person will be adaptable, dynamic, and embody City Experiences’ RESPECT Service System.

Essential Duties & Responsibilities:

• Work with social and creative teams to ideate meaningful and actionable content, coordinating with marketing team to ensure brand consistency


• Implement and schedule social media content and campaigns to align with strategic marketing goals, focusing on growing our online audience


• Monitor and report on online discussion and identify real-time opportunities for engagement


• Respond and engage with customers both proactively and reactively across social platforms


• Work with customer service and communications teams to escalate adverse events


• Develop a deep understanding of our social media audience to help inform content creation and identify other digital opportunities


• Provide weekly reporting on activity, growth and engagement


• Additional job duties as assigned

Requirements & Qualifications:

•  3 - 5 years of experience social media marketing


•  Undergraduate degree in marketing or related field


•  Strong background in analytics with the ability to report, analyze and make data-driven decisions


•  General understanding of social listening tools and engagement opportunities


•  Knowledge of and experience with all major social media platforms: Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok, etc


•  Experience launching new brand communities


•  ( e.g. building new ways of working, making strategic recommendations, establishing tone of voice in a variety of capacities, etc.)


•  In-depth knowledge and understanding of online community platforms and best practices, with a passion for staying current on communications, social and content marketing trends.


•  Superior attention to detail and organizational skills with the ability to deliver high quality work, multi-task and manage deadlines.


•  Excellent verbal communication and written skills


•  Proactive team player, able to work collaboratively and problem solve

 

The RESPECT Service System embodies City Experiences’ mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.

City Experiences is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and or/harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental) medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additional, City Experiences participates in the E-Verify program in certain locations.

Pursuant to applicable State and local laws, including but not limited to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

 

Experience

Required

• 3 - 5 years: Social Media Marketing

See job description

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