CooperVision, a division of CooperCompanies (NYSE:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com
Job Summary:
The Senior Manager, Global Myopia Management works closely with global and regional marketing and is responsible for the management and execution of global marketing initiatives for the MiSight 1-Day/Brilliant Futures program. The Senior Manager will also participate in brand specific strategic planning initiatives as well as Myopia Management cross-product portfolio strategy and execution. This role requires forming strong partnerships and working collaboratively with in-region and in-country marketing personnel as well as cross functional groups including professional affairs, regulatory affairs, legal, R&D, , finance, marketing technology, supply chain, packaging, outside agencies, and other commercial stakeholders, including the sales organization.
Essential Functions & Accountabilities:
Lead select global marketing activities that drive business for MiSight 1-Day and Brilliant Futures
Partner with regional marketing teams, lead markets, and cross functional stakeholders to develop and deploy tools and materials including claims, advertising creative, marketing collateral, and sales training and presentations
Provides region and country marketing teams with support to enable successful product/program launches in new markets
Provide planning and strategic input for key global and regional events, conferences, and trade shows, in partnership with Professional Affairs.
Evaluate marketing initiatives across the globe to determine effectiveness and make recommendations for improving and/or developing new programs.
Track programs, assets and collateral that are developed in each market and proactively share materials and best practices across markets and regions; work with Marcom team to monitor Digital Asset Manager to ensure content is up to date.
Work with PR firms and Marcom team to develop and execute a calendar of global public relations activities for MiSight 1-Day, Brilliant Futures, and general Myopia Management, including securing cross-functional approval and alignment on press releases and other communications; co-manage activities of Marcom manager (in conjunction with the U.S. team).
Facilitate monthly calls with regional leads to provide updates, discuss business needs, and align on global initiatives.
Manage reporting and analytics to provide insight into success and health of the business
Responsible for creating and issuing monthly business and activity global scorecard for Brilliant Futures and MiSight, gathering input from finance and the regions to complete.
Helps conduct competitive research and analysis.
Provides input into global research projects in conjunction with regions and the commercial strategy team.
Liaise with key stakeholders and partners to execute brand initiatives
Work with Life Cycle Management, marketing operations and R&D teams to inform requirements for global new products, line extensions, and packaging changes or new package launches including reviewing and routing materials for approval.
Partner with Global and regional Professional Affairs to provide input into materials that support myopia management strategy and plans across the regions, including event execution, training, papers, and presentations.
Liaise with marketing technology group to provide input into digital tools including Brilliant Futures app and provider portal
Additional responsibilities:
Manage budget and associated review processes with finance team.
Support long-term strategic planning activities.
Work with Myopia Management Strategy and Specialty Eye Care teams to help integrate various Myopia Management products into the Brilliant Futures platform (Paragon CRT, Procornea DreamLite and other potential/future products).
Qualifications
Knowledge, Skills and Abilities:
5-10 years prior brand or product marketing experience required.
3-5 years prior global marketing experience preferred.
3-5 years experience in medical/med device or other government-regulated industry, in a B2B2C business model, preferred.
Vision care category experience a plus.
Strong influencing and relationship-building skills, with the ability to build respect and trust with colleagues from a variety of different cultures, professional disciplines, and backgrounds.
Self-starter; ability to work independently as well as within a team to achieve determined objectives.
Ability to prioritize and manage multiple concurrent projects with competing deadlines.
Proactive, driven, works with a sense of urgency to get things done.
Ability to navigate a complex, matrixed, multinational organization and chart paths in the face of ambiguity.
A sense of curiosity, the desire to continually learn and understand, and a willingness to respectfully examine and challenge the status quo if warranted.
Strong written, oral, and presentation skills required.
Strong qualitative and quantitative analytic skills required.
Proficiency with office software including Microsoft PowerPoint, Word, Excel, and Outlook. Experience using Salesforce.com and Saleforce Marketing Cloud would be an asset.
Work Environment:
Office based, with domestic & international travel approximately 15-20%, as needed
