This role in the Consumer National Marketing organization is focused on driving digital sales velocity for the Wireless business.
This is a tip-of-the-spear role responsible for critical digital marketing strategies to drive online postpaid wireless sales. This central function will work cross-functionally to support the Att.com organization, Media, and Advertising to implement marketing strategies with an online channel focus. The broader Consumer National Marketing organization is focused on achieving the overall Net Adds targets for the business; this role will be responsible for delivering marketing support for the online Gross Adds target. This role will focus comprehensively on online sales drivers such as traffic, offers, and messaging and ensure cross functional alignment on priorities.
Key responsibilities include:
Need to be strategic and help with digital prioritization of new initiatives while marketing priorities are cared for
Ensure the paid media traffic plan is aligned with achieving online traffic forecasts
Evaluate and monitor the need to shift budget or heavy-up to achieve our targets
Build business cases to support changes to the media budget as needed
Communicate any and all anticipated paid media traffic forecast impacts to all relevant teams
Partner with Paid Media and Advertising to optimize performance to drive quality traffic and online sales
Partner with Att.com and Offers teams to execute online exclusive offers effectively to drive business outcomes
Deliver test and learn marketing strategies across Paid Media, Advertising, and Att.com
Evaluate opportunities for offline/online conversion through other partner applications
Ensure marketing strategies align with a digital-first mindset
Perform digital competitive analysis
Manage messaging consistency across Att.com in alignment with Wireless Marketing priorities
Ultimately, ensure we achieve our online traffic and gross adds plan
This role can be located in El Segundo, CA; Bothell, WA; Dallas, TX or Atlanta, GA. Other locations may be considered.
Minimum:
6+ years’ marketing experience
Experience with financial analysis leveraging tools such as Adobe Analytics and or Tableau
Data visualization
Process-minded
Comfortable leading customer experience and strategy discussions
Strong leadership and interpersonal skills
Excellent communication including written, verbal and presentation skills
Ability to motivate and inspire a cross-functional organizations
Bachelor’s degree in Business, Marketing, Advertising or similar
Desired:
MBA
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V