The successful Social Media Content Producer/ Project Coordinator is a team player who is comfortable multitasking and working in a fast-paced environment.
Essential Duties & Responsibilities
Produce content for NYC Ferry’s presence on Facebook, Twitter, LinkedIn, Instagram, TikTok and other social channels, including Travel Site profiles using multimedia, social tools, A/B testing, and performance metrics to ensure success.
Plan and implement social media campaigns and initiatives across Facebook, Twitter, Instagram, Pinterest, TikTok and YouTube.
Identify key strategic relationships, influencers, bloggers, and brands in designated verticals to amplify social shares.
Identify, establish, and manage an ongoing influencer/brand ambassador program.
Create bold, eye-catching, conversational, and data-driven posts, masterfully balancing requests with opportunities, while ensuring accuracy and correct grammar.
Track results to uncover patterns of what works and what doesn’t.
Engage with and learn from NYC Ferry's team, community and beyond to gather and develop insights into top-performing content, competitive intelligence, and trends.
Provide creative social media support for live events.
Produce a weekly performance report of NYCF Social Platform
Create concise, eye-catching, and innovative headlines and body copy for blog posts.
Research and organize stats, facts, and sources.
Consistently brainstorm and collaborate with the marketing team for new ideas, content opportunities.
Create content that is innovative and original for the NYC Ferry Blog and its topic categories.
Writing for multiple platforms (website, blog, social posts, marketing collateral, etc.).
Run weekly website and app performance reports to monitor, analyze and communicate weekly KPIs and metrics in order to drive optimization and higher conversions
Assist Director with creating, managing, and analyzing email marketing and surveying
Manage print / signage orders
Assist with various marketing tasks and projects as assigned.
Minimum Qualifications:
1-3 years of experience managing social channels for a media brand.
Strong writing and editorial skills
Bachelor's degree in journalism, communication, business, or a related field.
Enthusiasm for social media, SEO, and digital analytics.
Passion for data to observe which social posts work, and why.
A moderate obsession with correct spelling and grammar.
Knowledge of Excel or Google Sheets.
Able to work quickly and accurately, even when multitasking.
Video, audio, and image editing tools are pluses.
Hornblower is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and or/harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military statue, disability (physical or mental) medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additional, Hornblower participates in the E-Verify program in certain locations.
Pursuant to applicable State and local laws, including but not limited to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Education
Required
Bachelors or better in Journalism or related field
