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Director, Brand Strategy - Health at Daniel J. Edelman Holdings

Posted in General Business 30+ days ago.

Type: Full-Time
Location: San Francisco, California





Job Description:

This role is open to be based from: Chicago, IL New York, NY; Atlanta, GA; Austin, TX; Dallas, TX; Houston, TX; Los Angeles, CA; Orlando, FL; Portland, OR; San Francisco, CA; Seattle, WA; Washington, D.C.

Edelman San Francisco is looking for a standout Strategy Director to join our award-winning agency and work with some of the world's biggest and most innovative brands in the health sector. We're looking for a curious mind with a creative eye. A thorough researcher with a keen ability to uncover inspiring insights. A compelling storyteller, whether speaking to a room or writing a strategic plan. We're looking for strong, collaborative teammate to help define and champion the craft of strategy for our health practice and the network at large. Though this person will be a member of our San Francisco office, we are open to candidates anywhere in the U.S.

Edelman is a new kind of agency at the intersection of PR, Advertising, Integrated Marketing, Social, Digital, Earned Media and Experiential. We blur the lines among mediums to create smart, innovative and powerful work that gets people talking and engaging with brands in new ways. Intrigued yet?

You'll be a key member of the team on two of our fastest-growing health clients in San Francisco and across the west coast. You will be challenged to push convention and your own creativity to find the most innovative ways to drive consumer behavior. This role will include developing creative consumer/patient and/or HCP campaigns, providing strategic guidance to clients, and pushing for brand communications strategies that drive results and impact. This role is for you if you have a passion for inspiring big ideas, uncovering insights that lead to bigger, better, and bolder earned-centric campaigns, and are interested in making a difference in the healthcare industry.

Overview:

This position is responsible for providing strategic insights/direction to aid in the development of compelling brand strategies and communication platforms in the health space. Working closely with the agency's account leadership, creative, and a variety of other subject matter experts, the Strategy Director will drive the development of a core brand idea into communications based on a synthesis of primary and secondary research, market, HCP stakeholder and/or consumer/patient data, and competitive analysis. Must be comfortable in a fast-paced agile environment and have the moxy and compelling rationale to support their insights and strategies with a team of smart and inquisitive team members and clients. You will be joining a scrappy but diverse team of personalities, who are masters of their craft and passionate about the work.

Requirements


    • Minimum of 7 years of strategic account planning experience at an advertising, digital or PR agency, consultancy, or on the health client-side with experience collaborating cross-functionally

    • Experience in the health industry, especially working with biotech and pharma, with an understanding of science, regulation and policies shaping the industry

    • Thorough understanding of audience (especially patients and HCPs) and media (including health publications)

    • Curiosity about what makes people act and think the way they do; able to find meaningful insights about motivation and craft powerful narratives to deliver that story

    • Ability to examine a problem from different perspectives (and alternate strategic routes) without losing sight of the big picture

    • Logical and analytical, yet capable of lateral thought

    • Must be able to be consultative by nature and think quick on your feet, particularly in unpredictable circumstances

    • Ability to artfully map out insights from observations and implications to recommendations and the drive to work through the creative process

    • Have a demonstrated ability to conduct robust desk research and partner with intelligence teams to advise on primary and secondary research

    • A true collaborator, able to work across creative, account and client constituents, and alongside fellow strategists

    • A status quo challenger, asking the provoking questions to draw out the best insights and brings the "What if?" to all meetings

    • Focus on identifying critical issues, trends and opportunities for clients and their consumers in their respective sector or space

    • Strong familiarity with common digital and social platforms and how to efficiently leverage these channels to deliver compelling communications

    • Can develop an understanding of the client's business environment and strategy

    • Can perform competitive analysis and identify gaps and opportunities in the marketplace

    • Presentation skills; ability to argue a point-of-view coherently and concisely; comfortable engaging with senior level clients; quick thinker; able to speak authoritatively, without seeming dogmatic or inflexible

Additional Qualifications:


    • Experience managing and mentoring junior team members

    • Excellent writing and presentation skills

    • Ability to juggle multiple tasks at once

    • Must be a self-starter comfortable solving problems independently

    • Must be able to utilize and integrate strategic tools into day-to-day work as necessary including MRI, Iconoculture, ComScore, eMarketer, Forrester etc.

    • Skilled at participating in, and leading, strategic discussions both internally and with clients

#LI-BG1

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

For more information please visit: www.edelman.com

Click here to view a short video about life at Edelman.

Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.





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