This position is located in Dallas, Texas or Los Angeles, Calif. Relocation assistance is not available.
Overall Purpose: Responsible for managing and executing proactive and reactive media relations in support of AT&T Consumer Broadband and providing Hispanic media outreach for big announcements coming out the AT&T Consumer organization. Serving as a key member of the AT&T global media relations team, this position will support the Broadband Media Director and work collaboratively with public relations partners to drive results and positive awareness for the role AT&T plays to bring affordable, reliable connectivity to millions of Americans.
Key Roles and Responsibilities:
Plan and assist in the creation and delivery of strategic PR plans, which includes daily engagement with reporters, writing press statements, crafting timely and relevant pitch notes in coordination with internal business partners and public relations agencies.
Build media relationships with top-tier national news outlets and identify proactive opportunities to earn favorable press coverage, particularly those that advance the organization’s business priorities.
Expert knowledge of media personnel and outlets, advising internal clients on editorial slants and reporting style, and organizing media briefings or backgrounder discussions.
Regularly secure coverage across U.S. Spanish-language media outlets, particularly those that focus on Hispanic audiences interested in consumer, lifestyle and tech stories
Translate press materials, including pitch notes, to Spanish as needed.
Monitor all company-related daily media coverage to ensure editorial is factually accurate, otherwise quickly challenging reporters to pursue a correction or clarification.
Serve as a trusted advisor to internal business partners who need to be aware of upcoming stories that may result in negative publicity; attending relevant meetings as needed; preparing and facilitating executive interviews.
Maintain a keen understanding of the company’s broadband and mobility products, as well as the services offered across our retail locations and att.com.
Stay abreast of consumer and industry trends, exhibiting subject matter expertise on broadband plans and offers, the latest advantages associated with new devices and accessories, and the evolving migration to broadband fiber and 5G network.
Demonstrate superior organizational skills, ability to quickly respond to urgent press requests and manage multiple projects simultaneously.
Bachelor’s degree preferred
3-7 years of public relations/communications experience either in a corporate and/or agency setting
Maintain existing relationships with top tier national business press
Fluency in conversational Spanish is required
Ability to work with senior executives providing counsel on media opportunities, messaging and overall external communications
Background working for a communications, media and/or technology company desired
Outstanding verbal and written communications skills
Ability to be on call for press inquiries, which may require being available outside of normal working hours when needed
