Responsible for developing and managing relations with business, technology and channel partners to drive new business and grow existing business, evaluate sponsorships and sell with partners. Examples of partners: key reseller/retail accounts, independent software vendors, system integrators, component suppliers, trade associations and premium/incentive companies. Activities encompass marketing programs/solutions to/through/with partners to create demand and incremental revenue for company offerings and to deliver differentiated company customer experiences and technology. Assists partner(s) with and monitors delivery of the company experience. Manages/optimizes partner Market Development Funds (MDF), i.e., tracking availability/utilization of funds, developing and/or compliance with program terms, full leveraging of existing programs and proposals for new MDF-based initiatives.

Responsibilities:

• Design and drive complex, integrated current and future solution offerings based on internal products/services and external partner offerings (typical partner profile is major global 1000 companies with operations in multiple regions in the enterprise business).


• Build optimal solution portfolio of partner through ongoing assessment of partner landscape, strategy, segment competitiveness, marketability and solution requirement and actively facilitate partner into company portfolio offering.


• Identify and prioritize key ecosystem partners to drive technical and business alignment against company product/services offerings.


• Recommend strategic partners company should be focusing on on a regular basis to maximize revenue and margin.


• Establish internal and external network to promote, gain buy- in and expand partner program within and across company.


• Strategize partner network and integrate partner into strategic company initiative to drive market and platform direction.


• Additionally, may be assigned responsibilities at lower job levels.

Education and Experience Required:

• BA or BS in Marketing or related field; MBA preferred.


• 10+ years marketing experience.


• Partner, sales, industry, channel experience or equivalent.

Knowledge and Skills:

• Mastery knowledge of marketing principles, practices, tactics and tools and developing value proposition with partners.


• Mastery knowledge across marketing mix and vehicles for program execution with strategic partners (such as global/local ISVs, SIs and component manufacturers retailers/resellers, sponsorships and/or channel and/or promotional partners.


• In-depth experience in product/service/solution offering within industry and segments.


• Ability to interface effectively with executive management across different business functions.


• Excellent written/oral communications and analytical skills.


• Excellent interpersonal skills; ability to build, manage and influence virtual teams.


• Excellent negotiating, influencing, consensus- building and conflict- resolution skills.

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Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities. HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.