The Ad Operations Specialist will be responsible for owning digital media tag setup, trafficking, and configuration in support of media activation and campaign performance tracking on key accounts. A successful Ad Operations Specialist will have great attention to detail and be able to take complete ownership of the process for getting tasks completed to bring value to our clients.
Ensure ad serving environments for key accounts are set up optimally for agency and client requirements
Understand media plan objectives, and translate plans into campaign setup structures that satisfy client-mandated taxonomies, and facilitate required reporting outputs
Supply creative spec references and anticipate creative or website issues that could adversely impact campaign performance
Create UTM and other parameters that feed data into campaign measurement and buying platforms
Traffic digital media placements and creative, generate tags, and distribute them to publishers and programmatic platforms using Google Campaign Manager 360 (DCM)
Liaise with ad technology vendors to launch, troubleshoot, and maintain digital campaigns
Provide troubleshooting support around issues such as broken tags, and partner-tag misfires
Perform thorough quality assurance (QA) of creative assets and third-party tags; proactively offer solutions to resolve technical or spec-related issues
Manage both incoming and outgoing creative assets after campaign launch, implementing creative rotations and other adjustments as needed
Build processes in conjunction with Performance Marketing and Analytics teams
Serve as the primary operational point of contact responsible for ensuring the timely completion of all critical tasks, and identify upstream and downstream barriers to success
Contribute to and participate in weekly internal and client status meetings
Collaborate with interdisciplinary agency and client teams to implement best practices for naming conventions, tracking URLs, etc.
1-3 years of experience in digital media/ad ops, including hands-on trafficking via third-party ad servers, preferably in an agency setting
Experience with commonly used ad serving (including Video and Rich Media) platform technologies, particularly Google Campaign Manager 360/DCM
Experience with URL tagging and URL structure at an advanced level
Knowledge of HTML and HTTP response codes to diagnose more complex issues
Excellent documentation, organizational, and communication skills, with an ability to appropriately match the level of detail to audience and project requirements to move projects forward productively as well as efficiently and systematically
Unparalleled attention to detail
The Ad Operations Specialist should have a proven ability to manage multiple projects simultaneously.
They should have an aptitude for and interest in learning additional platforms when required (e.g., DMPs, DCOs, and varied measurement solutions).
They should have a working knowledge of how the ongoing evolution of browser/device privacy features and changes in regulations and consumer privacy laws impact the successful implementation and measurement of digital media campaigns.
Experience with commonly used Tag Management technologies, and viewability and brand safety platforms such as IAS, DV and Moat, is preferred.
They should have strong communication skills, analytical abilities, perform well under pressure, and be a team player. They should be a self-starter, be energized by problem-solving, excel in a collaborative environment, and proactively offer suggestions to build, shape, and improve processes.
Understanding of digital direct media, paid social, programmatic, paid search, and SEO fundamentals is a plus.
Experience with both B2C and B2B campaigns in financial services or consumer technology is a plus. Experience managing direct-response or lead generation campaigns is a plus.
Edelman Data & Intelligence (DxI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.
We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.
DxI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DxI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world.
Edelman DxI is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.