Location: New York, NY, US Type: Regular Req ID: JR_2065
ISS Market Intelligence (ISS MI) provides critical data, insight, and workflow solutions to global asset managers, insurance companies, and distributors.
Through its combination of proprietary integrated data sets, an in-depth global research, and trusted executive engagement, ISS MI delivers solutions that drive strategy and data-driven decision making across a wide range of financial products. ISS MI includes the industry-leading data platforms Simfund, BrightScope, Local Market Share, and Financial Clarity, as well as an extensive set of global research and analytics services including Investor Economics, Market Metrics, and Plan for Life. ISS Market Intelligence (ISS MI), a business unit of Institutional Shareholder Services (ISS), seeks a Marketing & Communications Associate.
OVERVIEW The Marketing & Communications Associate will report to the Head of Marketing for ISS MI and manage strategy and execution across all marketing and communications activities for designated ISS MI business units. Additionally, this person will be the team lead responsible for content marketing and thought leadership development and execution. He/She will be responsible for building strong relationships with a diverse group of senior business leaders and key stakeholders within the ISS MI marketing and broader MI team. This candidate will build awareness for designated ISS MI business units and their offerings, convey the unique value propositions and develop programs that drive adoption, engagement, and retention of its solutions.
In concert with the head of Marketing for ISS MI, specific responsibilities include:
Partner with the head of Marketing for ISS MI to develop strategic go-to-market plans for division businesses, including developing positioning, messaging, and sales enablement programs
Become familiar with a broad array of unique audience segments and copy-writing best practices - with the goals of (i) becoming a topic specialist in a particular market/solution area and (ii) applying that knowledge to improve customer outcomes
Demonstrate in-depth knowledge of multiple content channels and write original content by conducting necessary research and ensuring content aligns with the business goals and communicates the desired message
Assist team colleagues with a variety of marketing projects that can include: the writing of various marketing and sales collateral across digital and print channels, copy evaluation, campaign optimization
Updating the content of existing print, email, presentation, and web communication materials with new information to reflect current tone, statistics, and timeframes
Collaborate with internal media team to raise the profile of ISS MI and solutions to achieve increased media attribution, PR mentions, and enhanced social media presence
Analyze the performance data of email campaigns to develop copywriting best practices/audience insights (e.g., click-thru rates, conversion rates, open rates)
Leverage client and prospect data to derive actionable insights and targeting strategies that inform digital marketing and social media outreach
Assist in the development, execution, and tracking of lead generation programs for sales
BA/BS Degree in a related field bachelor's degree (with a concentration in marketing, communications, English, journalism, or business preferred)
Strong written and verbal communication skills; ability to effectively communicate with a diverse group of senior business leaders; strong grammar and syntax skills; strong presentation skills; strong interpersonal skills
Exceptional marketing copy-writing and ability to produce compelling writing in a fast-paced, deadline-driven environment
Extreme attention to detail, especially when it comes to spelling and grammar
5+ plus years' experience in asset management and/or financial services and/or data analytics a strong plus
Demonstrated ability to convey industry/ product expertise
Hands-on experience supporting sales enablement and/or marketing technology platforms a strong plus (i.e., Salesforce, Eloqua, LinkedIn, HubSpot, etc.)
Experience in supporting and driving digital marketing campaigns a strong plus•
Advanced skills with Microsoft Office Suite and ability to manipulate basic templates in PowerPoint and Word
Remote until the Midtown Manhattan, NY office reopens, and employees return
ISS is an Equal Opportunity Employer and complies with the Veteran and Disability Acts.
ISS Inc. is an equal opportunity employer committed to diversifying its workforce. It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, protected veterans or individuals with disabilities, marital and civil partnership/union status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy/maternity leave), veteran status, or any other characteristic protected by law.