Posted in General Business 10 days ago.
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Location: Jersey City, New Jersey
The U.S. Wealth Management business is focused on helping investors achieve their long-term financial goals and comprised of the Chase wealth management business, J.P. Morgan Securities and You Invest - our digital investing platform. The combined business has ~$400 billion in Assets under Management and ~4,000 advisors who work out of 3,500 branches and 21 offices.
We are in search of a proven, performance marketer responsible for driving our retirement marketing strategy and executing against it. As a leader in Wealth Management, we want to drive awareness, consideration and conversion of all our retirement products and services. We're aiming for high-quality customer growth for the wealth management business through lead generation, customer acquisition, deepening initiatives and retention campaigns.
The Wealth Management business is a focused area of growth for the firm, and this role will be responsible for delivering growth in retirement product awareness, consideration and conversion across all USWM lines of business. In addition, this role will partner with our digital product owners to act as the voice of the customer as new digital products and services are developed.
This Vice President will be responsible for developing, implementing, analyzing and reporting on marketing strategies to drive awareness, acquisition, engagement and retention of clients with a focus on their retirement goals and needs. This includes working across the WM marketing organization to both design and influence marketing plans, collaborating with product owners to inform retirement product and service development and test plans across teams to maximize learnings, and working with our Brand teams to elevate retirement messaging in our paid media efforts.
The ideal candidate will have an extensive background in direct-to-consumer marketing, demonstrated innovation in creating new digital marketing strategies and tactics, strong execution skill and strong collaboration and relationship-building skills.
The role will require close partnership and integration with segment marketing teams, data & analytics, finance, channel/product owners and the Consumer Bank, Card growth teams, and retirement digital product owners. This is a highly-visible strategic role with significant interaction with cross-functional teams and leaders across the firm.
The role will report to the Head of Wealth Management Acquisition and Aspiring Affluent Marketing.
The right person for this role:
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
Equal Opportunity Employer/Disability/Veterans