Assistant Brand Manager (eCommerce) at Scotts Miracle-Gro

Posted in Retail 11 days ago.

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Location: Marysville, Ohio

Job Description:
Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Every Associate plays an important role in providing innovative solutions for today's gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders.

We are looking for a Direct-to-Consumer Assistant Brand Managerwho will grow at our Corporate Office, Marysville, Ohio.

This position will be based at The Scotts Miracle-Gro world headquarters in Marysville, a suburb of Columbus, OH. Not familiar with Columbus? Visit

This is a unique opportunity to play a key role on a dynamic digital marketing team with a primary focus on launching and nurturing digitally native brands. This role is for you if you have an innate entrepreneurial spirit, are ecommerce minded and have a desire to launch and maintain digital brands of varying maturities - from startups to prestigious National Brands. You, as the Direct to Consumer Assistant Brand Manager, will be responsible for supporting new product development, annual marketing plans, media, merchandising, social/community development and performance tracking against KPIs. In the dynamic world of digital, you will flex both creative and analytical skills. This role is a fit for a well-rounded digital marketing generalist who is curious and enjoys a startup culture. Simply put, developing and implementing strategic plans to drive awareness and profitability of digital brands will be what drives you!

In this role you will:

  • Lead brand project initiatives across all elements of the marketing mix, interacting with and managing/influencing other functions within Scotts to deliver against project objectives.
  • Assist with key areas that directly influence the success of the business, including forecasting, inventory levels, packaging, point of sale, and sales collateral materials.
  • Complete key business analyses including: marketplace/share, competitive assessment, volume builds, capacity assessment, promotion evaluation, SKU rationalization, pricing/sizing analysis, and market research analysis and implications.
  • Work with internal and external creative resources to develop packaging, and advertising & promotion plans and materials that support key marketing initiatives, delivered on time and on budget.
  • Drive business and marketing priorities for agencies and/or internal partners to execute to
  • Manage product introduction process through Company's product life cycle system to ensure that SKUs are set up correctly and with appropriate lead time to meet committed ship-ready dates.
  • Liaise with operations on key product initiatives to ensure 100% product availability.
  • Manage project budgets to ensure delivery of brand EBITA.
  • Take initiative and have a bias for action to drive for results

The ideal candidate will have:
  • Bachelor's degree in business and/or marketing, MBA preferred
  • 3+ years of experience with branding, digital marketing, strategic development and creative problem solving. Strategy work in an agency or in house marketing role is a plus.
  • Extensive project management experience and proven ability to multitask.
  • Experience in media planning, advertising, creative and concept development.
  • Experience building compelling online experiences to drive consumer engagement and conversion
  • Compelling communications with the ability to clearly and succinctly convey information and ideas.
  • Critical thinking with the ability to analyze data, identify trends and recognize the broader implications of issues.
  • Intellectual curiosity with the drive to always learn more.
  • Strong leadership with the ability to effectively influence others to advance shared goals.
  • Adaptability and ability to work in a fast-paced, ambiguous environment.

What you'll need to be successful:
  • A passionate marketer and creative thinker with the desire to develop digitally native or direct-to-consumer brands
  • You understand modern brand building and you know direct-to-consumer marketing
  • Naturally curious and are the first at uncovering interesting case studies, trends and strategies deployed by disruptor brands
  • Ability to lead, direct and support cross functional stakeholders and outside agency partners
  • A natural interest in identifying consumer needs and developing plans to reach target audience- You understand what it takes to identify, engage and build loyalty in new audiences
  • Entrepreneurial minded- ready to jump into fast-paced, rapidly evolving eCommerce space
  • The thrill of building something new excites you!
  • Exceptional written, verbal and presentation skills with the ability to synthesize disparate information to create recommendations
  • Thoughtful risk taker who is able to make quick decisions, assess results and redirect as necessary
  • Ability to thrive in a very fast paced environment, resilient to adversity and adapting with flexibility

What we do for our associates (just to list a few cool ones):

  • Offer extremely competitive benefits including: Health, Dental and Vision coverage.
  • Onsite wellness center which includes: 2,400 sq. ft. fitness center, Walgreens pharmacy and Doctor's office.
  • Nutrition reimbursement program (up to $200 per associate and per spouse)
  • Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!
  • First day of hire, 401K match (up to 7.5%) and discounted stock purchasing program (15% discount).
  • Our commitment to diversity and inclusion includes four employee resource groups: Scotts Women's Network, Scotts Black Employee Network, Scotts Veterans Network and Scotts Young Professionals.
  • 12 SMG paid holiday days and generous vacation policy.

Our commitment to Live Total Health puts the wellness and safety of our associates and their families as the top priority. Throughout the COVID-19 pandemic, ensuring associate safety has been a primary focus for all of us at Scotts. During this year's flu season and the continuing pandemic, we remain committed to doing everything we can to keep our associates healthy and safe. As such, we are requiring our US associates to get a flu vaccine. This safety measure will help protect our associates, our families and our communities. We recognize a medical or personal circumstance may prevent you from meeting this requirement and we have a process to address those concerns.

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent networks.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:
Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.