Marketing Manager - Native App & Triggered Email - North America Audience Experience at Gap

Posted in Retail 10 days ago.

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Location: San Francisco, California

Job Description:
About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We've built our brand on staying true to our roots while always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.

About the role

The Marketing Manager for App & Triggered Email is responsible for the strategy & end to end customer experience for our native app, triggered email programs, and new direct response channels. This role is accountable for developing a compelling customer experience in these channels, measured by engagement & sales. The unique value this role brings is a 360 view of strategy, process, and performance with the goal of creating a best-in-class customer experience, customer retention & sales growth within these channels. This position will report to the Director of Audience Experience.

What you'll do

  • Native App:

    • Own all strategic elements including but not limited to acquisition/app downloads, push notifications, in-app-messages, features page, and overall customer experience within the app
    • Develop & manage seamless process for this channel across x-functional teams to deliver flawless execution and sales growth
    • Work closely with native app product manager, marketing & operations teams, creative, app vendor and others to deliver a seamless customer experience end to end
  • Triggered Email:

    • Manage current portfolio of triggered & transactional emails across Gap US + Canada
    • Explore and implement new high-value triggered programs for the brand
    • Responsible for monitoring performance of all existing and new triggered & transactional email programs, testing, optimizations, and driving overall success of these programs measured by increased engagement and sales.
    • Work closely with a myriad of other teams including the central email team, marketing & operations teams, email vendors, creative etc.
  • Own exploration & implementation of new direct response channels for Gap Online

Who you are

  • Strategic thinking
  • Customer focused mindset
  • Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects
  • Demonstrated history of project management & process improvement
  • Experience with effective cross-functional partnerships and working through multiple levels of an organization
  • Analytical ability to drive business decisions, strong excel skills, experience in Adobe Analytics a plus
  • Strong written and verbal communication skills especially the ability to glean insights and tell a story from the data
  • 3-4+ years of relevant marketing experience

Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.
*For eligible employees