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Senior Digital Marketing Manager (Can be Remote) at Dun & Bradstreet

Posted in General Business 30+ days ago.

Type: Full-Time
Location: Austin, Texas





Job Description:

Why We Work at Dun & Bradstreet

We are at a transformational moment in our company journey - and we’re so excited about it. Each day, we are finding new ways to strengthen our award-winning culture, and to accelerate creativity, innovation and growth. Our purpose is to help customers improve business performance with Dun & Bradstreet’s Data Cloud and Live Business Identity, and we’re wildly passionate and committed to this purpose. So, if you’re looking to make an immediate impact at a company that welcomes bold and diverse thinking, come join us!

The Media and Integrated Marketing Services team is responsible for running the media brand WeAreTeachers and providing customer agency services in the Education vertical. This includes sponsored content, sponsored promotion and advertising across web, email, social, and display ads. We work with the amazing brands that come to us to help make a difference in education through non-profit causes, consumer goods, curriculum, professional development, and supporting the learning and experiences of future generations. 

As a Digital Media Manager, you will manage audience growth and engagement on the WeAreTeachers media channels for email and display ads. WeAreTeachers provides customers with media placement on email to our subscribers and on its site through a variety of ad placement opportunities.

Responsibilities:


  • Grow revenue by growing segmented audiences on email and traffic for display ad inventory to develop new and expanded offerings for advertisers.  

  • Stay current with digital marketing trends in email and display ads and lead the development, testing, training, and implementation of new trends and best practices.

  • Build, test, schedule, and manage all email deployments using Marketo for WeAreTeachers including weekly newsletter series and customer sponsored programming.

  • Setup, optimize, and manage all display ad campaigns on WeAreTeachers.com.

  • Serve as the SME on email and display advertising for editors, program managers, customer meetings, and sales. Provide professional recommendations that follow the latest application of best practices.

As the ideal candidate, you are organized, work calmly under pressure and switch between projects seamlessly in a fast-paced environment.

    Qualifications:


    • A Bachelor degree in marketing or related field.

    • 5 or more years of experience within a digital marketing agency.

    • 5 or more years of digital marketing experience in email, display, and social.

    • Well-versed in ad agency media buying decision making, advertising analytics and reporting.

    • Experience collaborating and working with clients and internal teams.

    • Marketo Certified Expert professional with an interest in audience growth and performance optimization.

    • Proficiency with HTML to optimize email.

    • Google Ads Manager Expert with expertise in ad setup, tagging, and tactical advertising optimizations strategies at setup and during ad flight. Experience setting up of 3rd party advertising integrations for publishing sites.

    • Revenue optimization using experience with setup of 3rd party advertising integrations for publishing sites.

    • Strong project management and organizational skills.

    • Strong command over digital analytics and the ability to execute optimization tactics based on metrics.

    • Ability to travel (up to 10%).

    #LI-ME1

    #LI-REMOTE

    Dun & Bradstreet is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law.


    We are committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with Dun & Bradstreet and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to TalentAcquisitionTeam@dnb.com. Determination on requests for reasonable accommodation are made on a case-by-case basis.

    Please note that all Dun & Bradstreet job postings can be found at https://dnb.wd1.myworkdayjobs.com/Careers and all communication from Dun & Bradstreet will come from an email address ending in @dnb.com.





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