Ashland Specialty Ingredients, GP

Are you the kind of person that is always thinking, sketching, seeking, and adjusting? Who needs to understand how things work and then figure out how they can work better? Are you a passionate, tenacious, solver who loves to work with others who share your drive? Are you positive, constructive, and ingenious?

Are you always solving?

Then we’d like to meet you and bet you’d like to meet us.

Ashland has an exciting opportunity for a Global Marketing Manager, Home Care to join our Specialty Ingredients G.P., business at our Bridgewater, NJ or Wilmington, DE locations. This is a very visible, significant role within the Company and the Home Care function. This position will report to the VP of Oral Care / Home Care.

The Global Marketing Manager will be responsible for leading and developing home care/I&I projects across all the segments. You will help to develop and drive strategic projects, global strategy and marketing plans and lead the implementation of targets/measures. In addition, you will need to help create consumer insights to drive innovation and new product development in the home care/I&I sector. Lastly, you will monitor and analyze market and competitive intelligence in the global home care/I&I markets.

The responsibilities of the position include, but are not limited to, the following:

Consumer Insights

• Gather and analyze data, understand trends and patterns, construct story lines to deliver impactful / implementable insights;


• Collaborate with market research team to pull data and insights from secondary sources;


• Uncover market-specific product gaps and customer needs to help influence the innovation roadmap;


• Translate data into actionable insights and activities utilizing engaging brand storytelling and communication vehicles.

Product/Brand Marketing

• Strengthen value proposition of existing portfolio based on consumer insights;


• define targeted consumer/market segments and associated messaging;


• support development and execution of home care/I&I marketing strategies and plans;


• support product value proposition and execute promotional campaigns that tie together product value and market trends;


• reinforce key selling points and product positioning;


• conduct regular training sessions with the global commercial organization and distribution network;


• collaborate with global & regional marketing managers and marketing communications team to produce promotional materials/sales tools;


• develop understanding of marketing position vs competition;


• monitor and analyze competitive activity in collaboration with R&D;


• write articles to appear in technical/trade publications;


• collaborate with marketing communications team to execute home care trend promotional plan;


• assure that external web-based tools have the most up-to-date content;


• create and execute NA home care strategy.

Innovation

• Partner with R&D to ensure quality pipeline and execution of the projects throughout the entire process (from inception of project and business case development to scale-up, process engineering, capacity utilization, manufacturing, etc.);


• support global ideation process as related to home care/I&I.

In order to be qualified for this role, you must possess the following:

• B.A./B.S. is required; technical discipline preferred;


• MBA in marketing required; or relevant number of years of experience working in a comparable position


• Minimum 5 years of experience in marketing/product management in home care/I&I


• Ability to travel, up to 25% globally;


• Best in class in marketing communications, with excellent verbal and written communication skills;


• Experience in creation/execution of marketing plans;


• Possess experience in creating/developing consumer insights;


• Proven knowledge in market analysis, competitive assessment, supply/demand analysis, capacity evaluations, and other activities related to strategy development;


• Demonstrates creative marketing skills/capabilities;


• Experience in leading projects, specifically innovation pipeline projects;


• Strong understanding of SFDC and managing campaigns;


• Proven track record in developing effective marketing strategies and developing targeted value-added positioning within the specialty home care/I&I market;


• Proven experience in identifying market trends and development/execution of trend messaging;


• Proven track record in blue printing home care/I&I market;


• Demonstrated ability to work in a matrix organization and develop relationships with internal partners, including R&D, product management, sales team, regulatory, EH&S, and supply chains.

In more than 100 countries, the people of Ashland LLC. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, personal care and pharmaceutical. Visit www.ashland.com to see the innovations we offer.
 
At Ashland our vision is to be a leading, global specialty chemicals company whose inspired and engaged employees add value to all we touch. In fact our people, employees, customers and vendors define who we are. They are the driving force behind everything we do.
 
Not only do we value our customers but we value our employees, and we work to offer them a dynamic and challenging environment. We hold ourselves to high standards at Ashland, and we value integrity and honesty.
 
Ashland has a history of attracting the best people and keeping them. The reasons are simple: industry competitive salary and benefits, pay-for-performance incentive plans and a diverse work environment where employees feel challenged and valued. People come to Ashland and stay. As a growing Fortune 500 specialty chemicals company, we offer opportunities for development and advancement throughout our global organization. Our values define who we are and what we care about as a company. If you are looking for a relationship with a company instead of simply a job, this may be a great fit.

Ashland is proud to be an Equal Opportunity Employer Minorities/Women/Veterans/Disabled/Gender Identity/Sexual Orientation. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability. NOTE:  We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have a signed recruiting agreement in place to fill a specific position.