Job Description:

We are looking for a driven, passionate, and results oriented Brand & Experience Manager. In this exciting role you will manage the HCE Brand and Experience strategy to drive brand awareness, brand affinity, and financial growth. You will act as the subject matter expert for all experiences offered within the HCE vertical, support the management of the HCE brand, and you will be responsible for working with various teams across the business bringing new experiences and marketing initiatives to life.

Essential Duties & Responsibilities: 

• Work closely with Sr Director and key business partners to establish short- and long-term brand and experience strategy to drive growth in conversion, repeats, and average check


• Lead cross-functional ideation and development of new experience concepts.


• Work collaboratively with Local / Regional Operations, F&B, Sales and Revenue Management to ensure strong alignment across the business before and during roll out


• Serve as subject matter expert, overseeing all aspects of Cruises & Events brand and offerings


• Work hand-in-hand with integrated Marketing teams to ensure adherence to brand standards, as well as timely and accurate communication of offerings across all platforms


• Work closely with Operations and local port teams to enable them to effectively manage the day-to-day of bringing new experiences to life in accordance with agreed upon strategy


• Manage marketing planning process, working closely with Sr Directors as well as creative, digital, media, and Regional teams


• Continuously measure KPIs, share results, and provide actionable insights to drive growth


• Stay up to date with trends and competitor landscape


• Additional job duties as assigned

Qualifications & Requirements:

• Bachelors Degree in marketing, advertising, or related field


• 3-5 years experience managing a brand and/or marketing campaigns, preferably within hospitality, travel, or experience industry


• Must have excellent interpersonal and communication skills


• Must be extremely detail oriented and organized


• Must be self-motivated and able to take initiative


• Experience leading discussions with various audiences, including senior leadership


• Excellent problem solving skills


• Good computer skills and working knowledge of basic computer applications, programs, and features is a must

THE RESPECT SYSTEM embodies Hornblower Group’s mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader. 

Hornblower is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and or/harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military statue, disability (physical or mental) medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additional, Hornblower participates in the E-Verify program in certain locations.

Pursuant to applicable State and local laws, including but not limited to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Experience

Required

• 3 - 5 years: Managing Brand and/or Marketing Campaigns

Education

Preferred

• Bachelors or better in Marketing or related field

See job description

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