Job Description:

 

Since 1986, our mission has been simple. We design and build heirloom quality products while holding true to our commitment to use earth-friendly materials and to give back whenever possible.  

The PR and Experiential Manager will report to the Director of Brand Marketing and will oversee our PR and Experiential strategy and execution.  A strong candidate will have relationships within the home and premium lifestyle media space and a passion for home décor and design.  We are not just another furniture company.  We are looking for someone who shares our love of story-telling and believes passionately in the value of heirloom quality artisan furniture, sustainability, and our mission to continue to learn and grow as a brand.  You will partner with our product teams to learn the stories behind each piece of furniture we sell, with our co-founder to understand where we have come from and where we are going, and with our creative marketing teams to build our story.  You will also partner closely with the rest of the marketing team on developing strategic brand partnerships, supporting key campaign/product initiatives, and planning and executing successful consumer and media facing experiential initiatives (both virtual and hopefully, soon, in person).    

 

RESPONSIBILITIES 

We are a small and very hands-on team.  This is a new role and will be equal parts strategy and execution.  

·        Manage all external communications and media relations for Arhaus, including product launches, seasonal campaigns, brand, and philanthropic initiatives as well as opportunities to celebrate our brand mission and values.  This includes, but is not limited to:

o   Writing Press Releases

o   Creating Media Kits

o   Managing and coordinating all Media Requests, including product requests, interviews, etc

o   Partnering with our PR agency on upcoming initiatives

·        Partner with Director of Brand Marketing, CMO, and other Internal teams to support Internal Communications within the Arhaus organization.

·        Identify and Develop Key 3 Party Brand Partnerships to Increase Exposure and Awareness

·        Strategize, Manage and Execute Experiential Consumer-Facing and Media Events (virtual or in-person)

·        Support Director of Brand Marketing with all PR and experiential elements related to New Store Openings.

·        Partner closely with our Director of Social Media to coordinate media and influencer facing initiatives and support multi-channel content creation efforts.

·        Partner with our Brand and Digital Marketing teams to coordinate consumer-facing messages across channels.

·        Partner with the Director of Brand Marketing and Marketing leadership to strategize our long-term vision and positioning of the brand.  Be a voice for our future as well as a vital part or our present.

·        Manage Annual Budget and Calendar for PR and Experiential.

·        Opportunity to layer on additional responsibilities based upon candidates experience and interests to develop a more holistic approach to brand awareness. 

REQUIREMENTS

·        Bachelor’s degree

·        6+ years agency or in-house media relations experience, ideally with experience and strong relationships within the home furniture and décor space. 

·        Passion for Home Décor and Design, Sustainability Initiatives and mission-led, storytelling are a MUST.

·        Excellent written and verbal communication skills

·        Strong Leadership and cross-functional experience partnering with creative and sales teams (internally you will be working with the creative marketing team, product teams, global artisan partners, exec partners, and our sales organization)

·        Highly collaborative with experience in building a brand.

·        Ability to handle and prioritize multiple projects at once in a fast-paced environment and to function at both a strategic and hands-on level

·        Microsoft Office – primarily Outlook, Word, Excel, and PowerPoint

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