This role is open to be based from: Los Angeles, CA; San Francisco, CA; Portland, OR; Seattle, WA; Chicago, IL; Washington, DC
Edelman is seeking a Manager, Marketing Analytics to join our expanding Data and Intelligence team.
We are seeking analytics lead who is passionate about learning, problem-solving, and leveraging data to re-define how businesses and brands interact with their customers.
The ideal candidate should have experience in a cross-functional, collaborative environment and bring a balance of a left-brained analytical fact-finding, paired with right-brained intuition and storytelling to service Edelman's top clients.
Responsibilities
Lead a team of analysts to execute, manage, and analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences.
Own the development of measurement frameworks, learning agendas, and data integration across multiple workstreams for global clients.
Contextualize and apply data to generate a holistic view of the consumer and inform the development of programs, content, and experiences.
Apply knowledge of the client and the digital analytics craft to evaluate new data opportunities in the form of new sources, methodologies, technology partnership, client priorities, etc.
Foster creative thinking around how to use data and how data can solve business challenges in support of marketing and communication activities e.g., display media, mobile, social, search, email, site analytics, CRM, eCommerce, etc.
Collaborate with cross-discipline leads in Creative, Channel Strategy, Planning, Paid Media, and Business Intelligence to guide decision-making with technical and non-technical groups.
Provide day-to-day management and mentorship to a team of analysts on both short and long-term projects.
Skills and Experience
4+ years of work experience in marketing analytics or related field. Agency experience highly preferred.
2+ years of experience in a managerial or supervisor role.
Experience hiring, onboarding, and developing talent ideally within an advertising agency, consulting, or other client-services environment.
Strong understanding of a broad range of online advertising media channels such as Display, Mobile, Search, Email, Site, and Social. Subject matter expertise in at least one of these areas.
Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients.
Ability to simultaneously manage multiple deliverables with various stakeholders.
Extensive experience with Ad Servers (i.e.: DoubleClick,) and website analytics tools (i.e.: Google Analytics or Adobe Site Catalyst).
Advanced Excel skills (ability to work with power query/macros, advanced formulas, pivot tables) and experience working with large data sets. Knowledge of Python is a plus.
An excellent storyteller and data visualizer with experience in Tableau, Looker, Power BI, etc.
Experience with using or analyzing data from DMPs and DSPs is a plus.
Experience with attitudinal study partners like Kantar, comScore, Nielsen, etc. is a plus.
Experience with ad verification tools such as IAS, Moat, etc. is a plus.
Experience with Marketo, Neustar, Dynata, and/or LiveRamp is a plus.
Edelman Data & Intelligence (DxI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.
We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.
DxI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DxI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world.
Edelman DxI is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
