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Director of Sales - Food Service at Wilton Industries, Inc.

Posted in Management 30+ days ago.

Type: Full-Time
Location: Naperville, Illinois





Job Description:


Wilton’s Journey So Far

Wilton is Heritage US brand with a 90-year history of deep baking and decorating expertise with an historic focus in the craft channel.15 years of private equity (PE) ownership caused drastic changes to the business and its culture. Acquired by Dr. Oetker (family-owned German conglomerate) as an expansion into the US market, 18 months after the acquisition, Dr. Oetker and the new Leadership are looking to define the future of Wilton brands to become the most important, influential, and successful cake and dessert brands in the USA.


Within Director of Sales, the Director of Sales-Food Service – is responsible for creating & establish strategic advantages to differentiate accounts from balance of the channel and drive consumer engagement, customer relationships, and ultimately POS.

The Director of Food Service –will be responsible for creating results- driven, collaborative, and customer focused team. The individual will bring a strong background in CPG food service across a wide variety of accounts and channels. This individual will bring a strong set of skills in effective planning, negotiation, strategy alignment, joint business plan ownership, communication and will be a proven relationship manager, new business development leader, and have solid people management experience, specifically sales teams.

Responsibilities:


  • Create account(s) assigned budget

  • Create account(s) business plan goals in-line with Company Strategy:

  • New & Core Distribution

  • Category Management

  • Strategic Customer Planning – JBPs

  • Broker and Distributor Management

  • Share goals

  • Accrual spending / investment ROI

  • Account profitability

  • Create the sales strategy including distribution priorities, the go to market approach and account business planning for Food Service Channels.

  • Provide inspiring leadership, management, coaching and development of the team to support individual and aligned objectives and personal development.

  • Have direct, collaborative relationships with key partners (at the buyer level) to ensure open, strategic communication.

  • Evaluate opportunities to improve customer service, new customer onboarding and order process flow that led to maximized sales.

  • Strong financial acumen demonstrating a disciplined approach to analyzing and presenting sales data and ownership of results.

  • Create strong sales results backed by specific plans to manage and ensure return on investment for volume, mix, share, cost, and spend.

  • Create strategies related to new distribution channels and new retail customers and translate them into actionable customer initiatives.

  • Recommend effective pricing, marketing, and promotional programs to drive consumer demand and advance customer sales.

  • Deliver on-time, reliable and accurate sales forecasts, and sales reports.

  • Establish clear performance expectations, including detailed account plans and metrics that instill a performance-oriented, results-driven culture.

  • Provide opportunities to develop and build key skills with sales associates to ensure continuous personal development, process improvement and job satisfaction that support professional growth, succession planning and performance management.

  • Comply with all company policies and procedure

  • People Manager - Recruit, hire, train, coach, direct, assess and motivate a diverse team of successful performers – where applicable

Education, Knowledge, Skills, and Abilities:


  • A bachelor’s degree or better in Business, Marketing, related field or equivalent experience.

  • Extensive knowledge working with/selling to food service companies.

  • 10-15 years prior experience in national/regional accounts preferred with 3 + years direct selling required

  • Food Service experience is required

  • Ability to negotiate successfully and to resolve conflict

  • Demonstrated leadership in achieving outstanding sales results through others, with and without direct authority

  • Ability to analyze complex data and translate into actionable items at the strategic and tactical levels

  • Ability to deliver major strategic and initiative-based projects

  • Ability to independently operate a computer to proficiency standards in MS Office, web applications and a variety of statistical data sources

  • Ability to work in a fast-paced environment where priorities change rapidly, and tight deadlines exist

  • Works successfully in the matrix environment, able to build positive working interfaces across dotted line reporting relationships

  • Work location either in Naperville IL, Richmond VA or remote.

Wilton Brands LLC is an equal employment opportunity employer. We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law. Wilton Brands LLC is an Equal Employment Opportunity Employer/Disability/Veteran.

If you need accommodation to access the information provided on our website, please contact us at 630-810-2416 or send an e-mail to: careers@wilton.com  We will be happy to help you!

 





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