In this role, the OTG Brand Manager translates brand(s) strategies and initiatives into an actionable Go To Market approach across U.S. Retail from the lens of the retail customer / channel perspective. They are actively engaged and participating in several important business processes, such as Innovation planning c Brand Plan development, Channel Strategies / Plans, Display Planning, Presentation Development, and Sales Playbook. Ensuring on time execution of the projects, financial acumen, and effective and on pointe Sales communication are very critical components of the role.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Support the translation of brand(s) strategies and initiatives into an actionable Go To Market approach across U.S. Retail from the lens of the retail customer / channels perspective
Support a disciplined approach to achieve successful initiative launches that support traditional sales planning, as well as meet key customer business planning timelines and requirements
Lead the communication development process for Brand Marketing back to the Commercialization team to develop a consistent approach across the channels and brands
Lead content and Sales presentation development process for Brand Marketing ensuring use of standardized templates and publication process
Lead Brand Marketing projects that have implications on Sales (i.e. price change execution, product shortage / allocation, product downsize or case change, item launch, etc)
Support the collaboration within cross functional business units, as well across internal key stakeholders (Brand Marketing, Growth / Innovation, Marketing Services, and Finance) to deploy direction that achieves business plan objectives
Support the integration of customers / channels into regular occurrence Brand Marketing meetings and longer term business planning
Knowledgeable about what is possible at customers and the varying nuances across channels; Help manage channel & customer conflicts
Provide voice of customer / channel through the product innovation lifecycle / launch
Drive continuous enhancement of product quality that strengthens our brand equity and extends the gap vs. key competitors
Own Profit and Loss responsibility for portfolio
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Please provide a few key competencies of the job. There are some examples shown on the last page.
Strong interpersonal and collaboration skills
Planning and Organizing: Strong attention to detail
Time management: able to manage and prioritize multiple projects at one time
Customer focused: ability to work with account specific teams, key vendors and customers
Critical thinker: able to problem solve
Ability to work independently in a fast paced environment
Strong communication skills: oral, written, and active listening
Education and Experience
Bachelor's degree required, MBA preferred
Minimum 4-6 years' experience
Proficiency with the Microsoft Office suite
We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.