Brand Manager at Ferrara Pan Candy Co., Inc.

Posted in Retail 5 days ago.

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Location: Chicago, Illinois

Job Description:
Job Posting Title

Brand ManagerPosition Summary

Primary Purpose

In this role, the OTG Brand Manager translates brand(s) strategies and initiatives into an actionable Go To Market approach across U.S. Retail from the lens of the retail customer / channel perspective. They are actively engaged and participating in several important business processes, such as Innovation planning c Brand Plan development, Channel Strategies / Plans, Display Planning, Presentation Development, and Sales Playbook. Ensuring on time execution of the projects, financial acumen, and effective and on pointe Sales communication are very critical components of the role.

Major Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
  • Support the translation of brand(s) strategies and initiatives into an actionable Go To Market approach across U.S. Retail from the lens of the retail customer / channels perspective
  • Support a disciplined approach to achieve successful initiative launches that support traditional sales planning, as well as meet key customer business planning timelines and requirements
  • Lead the communication development process for Brand Marketing back to the Commercialization team to develop a consistent approach across the channels and brands
  • Lead content and Sales presentation development process for Brand Marketing ensuring use of standardized templates and publication process
  • Lead Brand Marketing projects that have implications on Sales (i.e. price change execution, product shortage / allocation, product downsize or case change, item launch, etc)
  • Support the collaboration within cross functional business units, as well across internal key stakeholders (Brand Marketing, Growth / Innovation, Marketing Services, and Finance) to deploy direction that achieves business plan objectives
  • Support the integration of customers / channels into regular occurrence Brand Marketing meetings and longer term business planning
  • Knowledgeable about what is possible at customers and the varying nuances across channels; Help manage channel & customer conflicts
  • Provide voice of customer / channel through the product innovation lifecycle / launch
  • Drive continuous enhancement of product quality that strengthens our brand equity and extends the gap vs. key competitors
  • Own Profit and Loss responsibility for portfolio

Competencies/Skills/Knowledge Required

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Please provide a few key competencies of the job. There are some examples shown on the last page.
  • Results driven
  • Strong interpersonal and collaboration skills
  • Planning and Organizing: Strong attention to detail
  • Time management: able to manage and prioritize multiple projects at one time
  • Financial acumen
  • Customer focused: ability to work with account specific teams, key vendors and customers
  • Critical thinker: able to problem solve
  • Ability to work independently in a fast paced environment
  • Strong communication skills: oral, written, and active listening

Education and Experience
  • Bachelor's degree required, MBA preferred
  • Minimum 4-6 years' experience
  • Proficiency with the Microsoft Office suite


We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.