Careers that Change Lives

SURGICAL INNOVATIONS sets the standard for Minimally Invasive Surgery (MIS) by creating innovative surgical products and services that focus on obesity and diseases and conditions of the gastrointestinal tract, lung, abdominal wall, pelvic region, and the head and neck.

The role of marketing has never been more central to the growth for Medtronic. We value marketers with strong Customer and market insights, which are foundational to our ability to respond to customer needs. Value proposition, content, and messaging expertise are critical to drive customer engagement and acceptance. Broadening the perception of what Medtronic can deliver to the growth of our new technologies and services. We strive for an integrated, seamless experience to meet our customer expectations and demands

A Day in the Life

The Cradle to Grave Surgical Instruments Product Manager will support the development and execution of marketing strategies for the portfolio. They will act as a liaison between all Global Regions in building and executing the global surgical instruments strategy in both downstream and upstream activities. The Surgical Instruments Product Manager will be a catalyst for global portfolio expansion and responsible for collaboration with other functions to ensure successful strategic planning and execution of the portfolio strategy.

The downstream responsibilities will include leading marketing plans for the surgical instruments portfolio to achieving revenue, profit, and market share targets. The upstream responsibilities will include developing and leading the global surgical instruments strategy through collaboration with other cross functional teams to drive rationalization, cost savings, and deliver a healthy POI of new potential programs to drive future growth. This includes key customer engagement, new opportunity identification, business case development, detailed financial analytics, and alignment to global portfolio strategy and team leadership.

This position reports to the Senior Marketing Manager, Access and Instruments.

Key Responsibilities:

• Develop strategies and execute marketing plans and programs, both short-and long-term, to ensure the profitable growth and market share of the stapling portfolio.
• Lead upstream marketing activities for assigned product category.
• Manage a diverse portfolio including product prioritization and rationalization. Drives product and procedural adoption in collaboration with worldwide markets.
• Identify new product opportunities, create business plans, prioritize verses other opportunities, and drive alignment across the organization.
• Perform detailed financial analysis for opportunity assessment and scenario modeling.
• Represent marketing during the Product Development Process and being a key contributor and member on the core team by providing relevant customer and sales feedback to ensure that all products meet global customer needs and that all marketing deliverables are executed in a timely fashion.
• Lead product launch process in close collaboration with R&D, the core team and Downstream Marketing.
• Be the expert on assigned product category, including market and competitive trends.
• Collaborate with global colleagues and stakeholders to identify new and existing product opportunities, as well as potential barriers to adoption.
• Provide recommendations on where to invest, including clinical evidence generation and market development.
• Identify new regional market opportunities and create relevant project proposals.
• Develop promotional strategies, sales support materials, educational aids, etc. to grow market share to ensure sales excellence.
• Create and present annual business plans.
• Lead market research to understand areas for current and future investment and market potential.
• Spend significant time in the field (20-30%) with sales personnel, customers and industry conferences to understand stakeholder needs, technology trends, competitive landscape, and to stay at the forefront of market dynamics and trends.
• Develop and implement programs, including advisory meetings, to facilitate meaningful and productive relationships with Key Customers and gain product insights.
• Work as a regional ambassador to help one or more global regions achieve their financial targets by supporting sales campaigns, surgeon visits, and in-region visits.
• Comply with applicable FDA and international regulatory laws/standards and the Medtronic Code of Conduct.
• Develop new go to market strategies via digital pathways to assist in selling surgical instrument post COVID.
• Other duties as assigned.

Minimum Requirements: Must Have

• Bachelors degree required
• Minimum of 4 years of marketing experience within the medical device field with experience in strategic product development and planning or an advanced degree with a minimum of 2 years of experience

• MBA
• Dynamic and passionate contributor who can collaborate effectively within the organization, and externally with customers to get the job done.
• Personality and style that contribute to the high-energy, team-oriented, and high performing culture of the organization.
• Strong analytical and quantitative skills, including financial analysis and modeling
• Ability to participate and actively contribute in cross-functional teams (including outside vical and technical acumen to assess product gaps and opportunities
• Curious and enthusiastic - ability to work independently while still being a strong communicator and seekingguidance
• Demonstrated ability to understand a market, develop a business plan, and create opportunity models.
• Demonstrated strong customer relationships within the medical device field.
• Successful commercial launch of a product line with sustained market growth preferred.
• Ability to travel 20-30% of the time

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

Additional Information

• Posting Date: Jan 11, 2021
• Travel: No